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Penny Pensions
Meet ‘Penny’. A new company set to shake up the world of pensions. Amazingly they automatically find all your old misplaced pensions and then collate them into one place.
Penny set us the challenge of creating an identity that cut through the formal visual language common in the financial sector. Instead, we were to create a playful brand that set them apart from the pack.
Our approach was to deliver an informal identity that balanced the tricky tension of being ‘playful’ whilst maintaining the necessary ‘sturdiness’ of the pensions industry (after all, they are dealing with your life savings!)
For the typography, we used a stunning typeface from Grilli type, GT Flexa. A typeface with plenty of personality and versatility, resulting in a forward-thinking logotype, full of character whilst feeling established and safe.
Along with the brand ‘look and feel,’ we created layouts for their brand new app and mobile site.
Our Role
Branding, App & Mobile Site Design, Motion
Creative Boom: ‘Penny’ Branding - 2021
FontsInUse: ‘Penny’ Branding - 2021
Penny set us the challenge of creating an identity that cut through the formal visual language common in the financial sector. Instead, we were to create a playful brand that set them apart from the pack.
Our approach was to deliver an informal identity that balanced the tricky tension of being ‘playful’ whilst maintaining the necessary ‘sturdiness’ of the pensions industry (after all, they are dealing with your life savings!)
For the typography, we used a stunning typeface from Grilli type, GT Flexa. A typeface with plenty of personality and versatility, resulting in a forward-thinking logotype, full of character whilst feeling established and safe.
Along with the brand ‘look and feel,’ we created layouts for their brand new app and mobile site.
Our Role
Branding, App & Mobile Site Design, Motion
Creative Boom: ‘Penny’ Branding - 2021
FontsInUse: ‘Penny’ Branding - 2021
