Helping

organisations

change

for

the

better

with

br

an

d

and

mo

ti

on.

Our brands are distinctive, multi-award-winning projects that drive real change.

Helping

organisations

change

for

the

better

with

brand and

mo

ti

on.

Helping

organisations

change

for

the

better

with

br

an

d

and

mo

ti

on.

Our brands are distinctive, multi-award-winning projects that drive real change.

Featured Work.

Featured Work.

Kazam - Instant Needs Delivery

Clay - Fintech

Clear - A Brighter Day Ahead

Clear - A Brighter Day Ahead

Clear - AI Journal

Clear - AI Journal

Penny - Google Backed Fintech

Penny - Google Backed Fintech

Transitioning Ticketmaster

Transitioning Ticketmaster

Transitioning Ticketmaster

Transitioning Ticketmaster

Penny - Google Backed Fintech

Penny - Google Backed Fintech

Wonda - AI Marketing Platform

Wonda - AI Marketing Platform

Pillar - Fintech

Pillar - Fintech

About.

Change has the power to transform organisations, challenge industries, alter perceptions and affect behaviours.

We help organisations, big and small, plan for, handle, and implement change for the better.

Sometimes, that change is a radical once-a-decade rebrand, but often, it's built on getting the small details right time and time again, much like forming a good habit.

Good Habit is the creative partnership of award-winning designers and strategists Chris Smyth and Josh Hailes.

We've worked with some of the world's most innovative companies, including Apple, Ticketmaster and Gopuff, helping them launch new products, navigate difficult markets, and change for the better.

We also help startups and early-stage businesses, like Google-backed 'Penny' launch brands that challenge industries, attract users and increase their impact.


About.

Change has the power to transform organisations, challenge industries, alter perceptions and affect behaviours.

We help organisations, big and small, plan for, handle, and implement change for the better.

Sometimes, that change is a radical once-a-decade rebrand, but often, it's built on getting the small details right time and time again, much like forming a good habit.

Good Habit is the creative partnership of award-winning designers and strategists Chris Smyth and Josh Hailes.

We've worked with some of the world's most innovative companies, including Apple, Ticketmaster and Gopuff, helping them launch new products, navigate difficult markets, and change for the better.

We also help startups and early-stage businesses, like Google-backed 'Penny' launch brands that challenge industries, attract users and increase their impact.


Services.

We work together with your team—every step of the way.


Services.

We work together with your team—every step of the way.


01—

Strategy

Every brand needs a big idea at the centre of it. We start by understanding your organisation and creating big, unifying ideas that can breathe life into your organisation.

Competitive Analysis

Brand Platform

The Big Idea

Naming

02—

Identity

From that idea we form an identity, creating unique, recognisable visuals that will be associated with your brand, regardless of touchpoint.

Logo

Colour Palette

Messaging

Tone of Voice

Typography

Visual Language

Art Direction

03—

Delivery

We deliver your brand across any medium that is relevant to you — websites, apps, brand guidelines and more.

Brand Manual PDF/Digital

Brand Asset Pack

Marketing Website

App Design

Motion Design

Iconography

Photography

Print

Digital

Merchandise

Partners.

We've worked with some of the world's most innovative companies, big and small.

We're known for delivering award-winning work for clients across different industries and budgets, from established brands to emerging startups.

Our start-up clients have grown to a combined valuation of over $15bn.

Get in touch.

Ready to make a change? Let's talk.

FAQ.

What do you do?

What's your process?

How many people will be working on my project?

How do you communicate during projects?

What's your pricing?

How will I be billed?

What if I don’t like what you make?

When can you start?

What makes you different from other agencies?

What software do you use?

What do you need to get started?

What do you do?

What's your process?

How many people will be working on my project?

How do you communicate during projects?

What's your pricing?

How will I be billed?

What if I don’t like what you make?

When can you start?

What makes you different from other agencies?

What software do you use?

What do you need to get started?

About.

Change has the power to transform organisations, challenge industries, alter perceptions and affect behaviours.

We help organisations, big and small, plan for, handle, and implement change for the better.

Sometimes, that change is a radical once-a-decade rebrand, but often, it's built on getting the small details right time and time again, much like forming a good habit.

Good Habit is the creative partnership of award-winning designers and strategists Chris Smyth and Josh Hailes.

We've worked with some of the world's most innovative companies, including Apple, Ticketmaster and Gopuff, helping them launch new products, navigate difficult markets, and change for the better.

We also help startups and early-stage businesses, like Google-backed 'Penny' launch brands that challenge industries, attract users and increase their impact.


About.

Change has the power to transform organisations, challenge industries, alter perceptions and affect behaviours.

We help organisations, big and small, plan for, handle, and implement change for the better.

Sometimes, that change is a radical once-a-decade rebrand, but often, it's built on getting the small details right time and time again, much like forming a good habit.

Good Habit is the creative partnership of award-winning designers and strategists Chris Smyth and Josh Hailes.

We've worked with some of the world's most innovative companies, including Apple, Ticketmaster and Gopuff, helping them launch new products, navigate difficult markets, and change for the better.

We also help startups and early-stage businesses, like Google-backed 'Penny' launch brands that challenge industries, attract users and increase their impact.


Services.

We work together with your team—every step of the way.


Services.

We work together with your team—every step of the way.


01—

Strategy

Every brand needs a big idea at the centre of it. We start by understanding your organisation and creating big, unifying ideas that can breathe life into your organisation.

Competitive Analysis

Brand Platform

The Big Idea

Naming

02—

Identity

From that idea we form an identity, creating unique, recognisable visuals that will be associated with your brand, regardless of touchpoint.

Logo

Colour Palette

Messaging

Tone of Voice

Typography

Visual Language

Art Direction

03—

Delivery

We deliver your brand across any medium that is relevant to you — websites, apps, brand guidelines and more.

Brand Manual PDF/Digital

Brand Asset Pack

Marketing Website

App Design

Motion Design

Iconography

Photography

Print

Digital

Merchandise

Partners.

We've worked with some of the world's most innovative companies, big and small.

We're known for delivering award-winning work for clients across different industries and budgets, from established brands to emerging startups.

Our start-up clients have grown to a combined valuation of over $15bn.

FAQ.

What do you do?

What's your process?

How many people will be working on my project?

How do you communicate during projects?

What's your pricing?

How will I be billed?

What if I don’t like what you make?

When can you start?

What makes you different from other agencies?

What software do you use?

What do you need to get started?

What do you do?

What's your process?

How many people will be working on my project?

How do you communicate during projects?

What's your pricing?

How will I be billed?

What if I don’t like what you make?

When can you start?

What makes you different from other agencies?

What software do you use?

What do you need to get started?

Get in touch.

Ready to make a change? Let's talk.

Ready to make a change?
Let's talk.