We help
startup founders
turn their
ideas into delightful
br
an
d
experiences.
We craft distinctive and memorable startup brands that disrupt markets, attract users, and win investments.
We help
startup founders
turn their
ideas into delightful
experiences.
Helping
organisations
change
for
the
better
with
br
an
d
and
mo
ti
on.
We craft distinctive and memorable startup brands that disrupt markets, attract users, and win investments.
Featured Projects.
Featured Projects.
Featured Projects.
Featured Projects.
Clear - AI Journal
Clear: A brighter day ahead
A name and identity system for Clear, an AI journalling app that intelligently reacts to mood shifts as you type, understanding complex emotions and context.
A rebrand for Penny, a Google Ventures backed startup that automatically finds all your old misplaced pensions and gathers them into one place.
Penny: Simple Pensions
Penny: Simple Pensions
Clear - A Brighter Day Ahead
Clear - A Brighter Day Ahead
A brand & film for Alfonsina, a cycling clothing brand commemorating the 100th anniversary of Alfonsina Strada, the legendary female Italian who hid her identity and changed the face of cycling forever.
A brand & film for Alfonsina, a cycling clothing brand commemorating the 100th anniversary of Alfonsina Strada, the legendary female Italian who hid her identity and changed the face of cycling forever.
Alfonsina: Female-First Cycling Apparel
Alfonsina: Female-First Cycling Apparel
Penny - Google Backed Fintech
Penny - Google Backed Fintech
Clear - AI Journal
Clear - AI Journal
Clear: A brighter day ahead
Clear: A brighter day ahead
A name and identity system for Clear, an AI journalling app that intelligently reacts to mood shifts as you type, understanding complex emotions and context.
A name and identity system for Clear, an AI journalling app that intelligently reacts to mood shifts as you type, understanding complex emotions and context.
Clear - AI Journal
Clear - AI Journal
Penny - Google Backed Fintech
Penny: Simple Pensions
Clear: A brighter day ahead
A name and identity system for Clear, an AI journalling app that intelligently reacts to mood shifts as you type, understanding complex emotions and context.
A name and identity system for Clear, an AI journalling app that intelligently reacts to mood shifts as you type, understanding complex emotions and context.
A rebrand for Penny, a Google Ventures backed startup that automatically finds all your old misplaced pensions and gathers them into one place.
Whirl: Feel good selling
Whirl: Feel good selling
A brand to launch Whirl, the electronics marketplace that feels good and does good by buying your old tech and supporting communities with free technology.
A brand to launch Whirl, the electronics marketplace that feels good and does good by buying your old tech and supporting communities with free technology.
Clear - A Brighter Day Ahead
Penny - Google Backed Fintech
Penny - Google Backed Fintech
Penny: Simple Pensions
Penny: Simple Pensions
Alfonsina: Female-First Cycling Apparel
Alfonsina: Female-First Cycling Apparel
A brand & film for Alfonsina, a cycling clothing brand commemorating the 100th anniversary of Alfonsina Strada, the legendary female Italian who hid her identity and changed the face of cycling forever.
A brand & film for Alfonsina, a cycling clothing brand commemorating the 100th anniversary of Alfonsina Strada, the legendary female Italian who hid her identity and changed the face of cycling forever.
A brand & film for Alfonsina, a cycling clothing brand commemorating the 100th anniversary of Alfonsina Strada, the legendary female Italian who hid her identity and changed the face of cycling forever.
A rebrand for Penny, a Google Ventures backed startup that automatically finds all your old misplaced pensions and gathers them into one place.
Clear - A Brighter Day Ahead
Clear - A Brighter Day Ahead
About.
We help organisations, big and small, plan for, handle, and implement change for the better.
Sometimes, that change is a radical once-a-decade rebrand, but often, it's built on getting the small details right time and time again, much like forming a good habit.
Good Habit is the creative partnership of award-winning designers and strategists Chris Smyth and Josh Hailes.
We've worked with some of the world's most innovative companies, including Apple, Ticketmaster and Gopuff, helping them launch new products, navigate difficult markets, and change for the better.
We also help startups and early-stage businesses, like Google-backed 'Penny' launch brands that challenge industries, attract users and increase their impact.
About.
We help organisations, big and small, plan for, handle, and implement change for the better.
Sometimes, that change is a radical once-a-decade rebrand, but often, it's built on getting the small details right time and time again, much like forming a good habit.
Good Habit is the creative partnership of award-winning designers and strategists Chris Smyth and Josh Hailes.
We've worked with some of the world's most innovative companies, including Apple, Ticketmaster and Gopuff, helping them launch new products, navigate difficult markets, and change for the better.
We also help startups and early-stage businesses, like Google-backed 'Penny' launch brands that challenge industries, attract users and increase their impact.
Services.
Services.
01—
Strategy
Every brand needs a big idea at the centre of it. We start by understanding your organisation and creating big, unifying ideas that can breathe life into your organisation.
Competitive Analysis
Brand Platform
The Big Idea
Naming
02—
Identity
From that idea we form an identity, creating unique, recognisable visuals that will be associated with your brand, regardless of touchpoint.
Logo
Colour Palette
Messaging
Tone of Voice
Typography
Visual Language
Art Direction
03—
Delivery
We deliver your brand across any medium that is relevant to you — websites, apps, brand guidelines and more.
Brand Manual PDF/Digital
Brand Asset Pack
Marketing Website
App Design
Motion Design
Iconography
Photography
Digital
Merchandise
Partners.
We've worked with some of the world's most innovative companies, big and small.
We're known for delivering award-winning work for clients across different industries and budgets, from established brands to emerging startups.
Our start-up clients have grown to a combined valuation of over $15bn.
Get in touch.
FAQ.
What do you do?
What's your process?
How many people will be working on my project?
How do you communicate during projects?
What's your pricing?
How will I be billed?
What if I don’t like what you make?
When can you start?
What makes you different from other agencies?
What software do you use?
What do you need to get started?
What do you do?
What's your process?
How many people will be working on my project?
How do you communicate during projects?
What's your pricing?
How will I be billed?
What if I don’t like what you make?
When can you start?
What makes you different from other agencies?
What software do you use?
What do you need to get started?
See more work…
View Project
Whirl: Feel good selling
A brand to launch Whirl, the electronics marketplace that feels good and does good by buying your old tech and supporting communities with free technology.
Kazam - Instant Needs Delivery
Kazam: Magical Grocery Deliveries
A rebrand for Dija, creating a magical world of super-speedy grocery deliveries, where riders are wizards, and dazzling grocery delivery speeds leave customers spellbound.
Wonda - AI Marketing Platform
Wonda: Peace of mind marketing
A name and identity for Wonda, an AI SaaS that celebrates marketers, automating mundane tasks and gathering insights in one dreamy dashboard.
See more work…
About.
We help organisations of all sizes envision, design, and realise meaningful change.
Sometimes that change is a radical rebrand that occurs once in a decade. More often, it's a focus on getting the details right, time and time again, akin to forming a good habit.
Good Habit is the creative partnership of award-winning designers and strategists Chris Smyth and Josh Hailes.
We've worked with some of the world's most innovative companies, including Apple, Ticketmaster and Gopuff, to launch new products, navigate complex markets, and change for the better.
We also support startups and early-stage businesses, like Google-backed 'Penny' launch brands that disrupt industries, attract users and increase their impact.
About.
We help organisations of all sizes envision, design, and realise meaningful change.
Sometimes that change is a radical rebrand that occurs once in a decade. More often, it's a focus on getting the details right, time and time again, akin to forming a good habit.
Good Habit is the creative partnership of award-winning designers and strategists Chris Smyth and Josh Hailes.
We've worked with some of the world's most innovative companies, including Apple, Ticketmaster and Gopuff, to launch new products, navigate complex markets, and change for the better.
We also support startups and early-stage businesses, like Google-backed 'Penny' launch brands that disrupt industries, attract users and increase their impact.
Services.
Services.
01—
Strategy
Every brand starts with an idea. We explore your purpose and positioning, creating a unifying idea that will breathe life into your brand beyond aesthetics.
Competitive Analysis
Brand Platform
The Big Idea
Naming
02—
Identity
From that idea we form an identity, creating unique, recognisable visuals that will be associated with your brand, regardless of touchpoint.
Logo
Colour Palette
Messaging
Tone of Voice
Typography
Visual Language
Art Direction
03—
Delivery
We deliver your brand across any medium that is relevant to you — websites, apps, brand guidelines and more.
Brand Manual PDF/Digital
Brand Asset Pack
Marketing Website
App Design
Motion Design
Iconography
Photography
Digital
Merchandise
Partners.
We've worked with some of the world's most innovative companies, big and small.
We're known for delivering award-winning work for clients across different industries and budgets, from established brands to emerging startups.
Our start-up clients have grown to a combined valuation of over $15bn.
FAQ.
What do you do?
What's your process?
How many people will be working on my project?
How do you communicate during projects?
What's your pricing?
How will I be billed?
What if I don’t like what you make?
When can you start?
What makes you different from other agencies?
What software do you use?
What do you need to get started?
What do you do?
What's your process?
How many people will be working on my project?
How do you communicate during projects?
What's your pricing?
How will I be billed?
What if I don’t like what you make?
When can you start?
What makes you different from other agencies?
What software do you use?
What do you need to get started?
Get in touch.