At Good Habit, we’re all about simplicity and purpose. Penny was an exciting challenge because we had to find the right balance between being playful and disruptive while also making sure the brand felt trustworthy—after all, it’s a service dealing with life savings!
The focus of the workshop was to give people an inside look at how we approach branding, especially when it comes to finding that balance. It was a great reminder that our work is resonating with others and sparking interesting conversations within the design community.
For us, this workshop wasn’t just about presenting our work—it was a chance to learn and grow alongside other designers. Sharing ideas and experiences is what keeps us inspired.
Download the Workshop
Want to dive into our process a bit more? You can download the full workshop recording here.
