Right-Aligned Workshop

Last week, we were invited to present our work for Penny in a right-aligned brand workshop. It was a great chance to connect with the design community and share a peek into our process.

We've always been all about simplicity and purpose. Penny came to us at an exciting stage in their journey. After receiving investment from Google Ventures and Monzo founder Tom Blomfield, they were preparing to scale from 10k users to 1 million. They needed a brand that would break through the typical, dry look of the pensions market and appeal to a broader, younger audience.

The workshop was a chance for us to journey through our creative process and an opportunity to learn and grow together as a creative community.

Thanks to everyone who joined us and to Chris from Right-Aligned for championing our work.

Want to dive into our process a bit more? You can download the full workshop recording here.

Chris Smyth - Founder & Design Director

04.06.2024

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Chris Smyth - Founder & Design Director

04.06.2024