Helping

organisations

change

for

the

better

with

br

an

d

and

mo

ti

on.

Our brands are distinctive, multi-award-winning projects that drive real change.

Helping

organisations

change

for

the

better

with

brand and

mo

ti

on.

Featured Projects.

Featured Projects.

Featured Projects.

Clear - AI Journal

Clear - AI Journal

Clear - AI Journal

Clear: A brighter day ahead

Clear: A brighter day ahead

Clear: A brighter day ahead

A name and identity system for Clear, an AI journalling app that intelligently reacts to mood shifts as you type, understanding complex emotions and context.

A name and identity system for Clear, an AI journalling app that intelligently reacts to mood shifts as you type, understanding complex emotions and context.

A name and identity system for Clear, an AI journalling app that intelligently reacts to mood shifts as you type, understanding complex emotions and context.

Penny - Google Backed Fintech

Penny - Google Backed Fintech

Penny - Google Backed Fintech

Penny: Simple Pensions

Penny: Simple Pensions

Penny: Simple Pensions

A rebrand for Penny, a Google Ventures backed startup that automatically finds all your old misplaced pensions and gathers them into one place.

A rebrand for Penny, a Google Ventures backed startup that automatically finds all your old misplaced pensions and gathers them into one place.

A rebrand for Penny, a Google Ventures backed startup that automatically finds all your old misplaced pensions and gathers them into one place.

Clear - A Brighter Day Ahead

Clear - A Brighter Day Ahead

Clear - A Brighter Day Ahead

Alfonsina: Female-First Cycling Apparel

Alfonsina: Female-First Cycling Apparel

Alfonsina: Female-First Cycling Apparel

A brand & film for Alfonsina, a cycling clothing brand commemorating the 100th anniversary of Alfonsina Strada, the legendary female Italian who hid her identity and changed the face of cycling forever.

A brand & film for Alfonsina, a cycling clothing brand commemorating the 100th anniversary of Alfonsina Strada, the legendary female Italian who hid her identity and changed the face of cycling forever.

A brand & film for Alfonsina, a cycling clothing brand commemorating the 100th anniversary of Alfonsina Strada, the legendary female Italian who hid her identity and changed the face of cycling forever.

Whirl: Feel good selling

Whirl: Feel good selling

A brand to launch Whirl, the electronics marketplace that feels good and does good by buying your old tech and supporting communities with free technology.

A brand to launch Whirl, the electronics marketplace that feels good and does good by buying your old tech and supporting communities with free technology.

Kazam - Instant Needs Delivery

Kazam: Magical Grocery Deliveries

A rebrand for Dija, creating a magical world of super-speedy grocery deliveries, where riders are wizards, and dazzling grocery delivery speeds leave customers spellbound.

Wonda - AI Marketing Platform

Wonda: Peace of mind marketing

A name and identity for Wonda, an AI SaaS that celebrates marketers, automating mundane tasks and gathering insights in one dreamy dashboard.

See more work

About.

Change has the power to transform organisations, disruput industries, alter perceptions and affect behaviours.

We help organisations of all sizes envision, design, and realise meaningful change.

Sometimes that change is a one-off radical rebrand. More often, it's a focus on getting the details right, time and time again, like forming a good habit.

Good Habit is the creative partnership of award-winning designers and strategists Chris Smyth and Josh Hailes.

We've worked with some of the world's most innovative companies, including Apple, Ticketmaster and Gopuff, to launch new products, navigate complex markets, and change for the better.

We also support startups and early-stage businesses, like Google-backed 'Penny' launch brands that disrupt industries, attract users and increase their impact.


About.

Change has the power to transform organisations, disruput industries, alter perceptions and affect behaviours.

We help organisations of all sizes envision, design, and realise meaningful change.

Sometimes that change is a one-off radical rebrand. More often, it's a focus on getting the details right, time and time again, like forming a good habit.

Good Habit is the creative partnership of award-winning designers and strategists Chris Smyth and Josh Hailes.

We've worked with some of the world's most innovative companies, including Apple, Ticketmaster and Gopuff, to launch new products, navigate complex markets, and change for the better.

We also support startups and early-stage businesses, like Google-backed 'Penny' launch brands that disrupt industries, attract users and increase their impact.


About.

Change has the power to transform organisations, disruput industries, alter perceptions and affect behaviours.

We help organisations of all sizes envision, design, and realise meaningful change.

Sometimes that change is a one-off radical rebrand. More often, it's a focus on getting the details right, time and time again, like forming a good habit.

Good Habit is the creative partnership of award-winning designers and strategists Chris Smyth and Josh Hailes.

We've worked with some of the world's most innovative companies, including Apple, Ticketmaster and Gopuff, to launch new products, navigate complex markets, and change for the better.

We also support startups and early-stage businesses, like Google-backed 'Penny' launch brands that disrupt industries, attract users and increase their impact.


Services.

We work together with your team—every step of the way.

Services.

We work together with your team—every step of the way.

Services.

We work together with your team—every step of the way.

01—

Strategy

Every brand starts with an idea. We explore your purpose and positioning, creating a unifying idea that will breathe life into your brand beyond aesthetics.

Competitive Analysis

Brand Platform

The Big Idea

Naming

02—

Identity

From that idea we form an identity, creating unique, recognisable visuals that will be associated with your brand, regardless of touchpoint.

Logo

Colour Palette

Messaging

Tone of Voice

Typography

Visual Language

Art Direction

03—

Delivery

We deliver your brand across any medium that is relevant to you — websites, apps, brand guidelines and more.

Brand Manual

Brand Asset Pack

Web Design

App Design

Motion Design

Iconography

Photography Guide

Print

Digital

Merchandise

Partners.

We've worked with some of the world's most innovative companies, big and small.

We've worked with some of the world's most innovative companies, big and small.

We're known for delivering award-winning work for clients across different industries and budgets, from established brands to emerging startups.

Our start-up clients have grown to a combined valuation of over $15bn.

FAQ.

What do you do?

What's your process?

How many people will be working on my project?

How do you communicate during projects?

What's your pricing?

How will I be billed?

What if I don’t like what you make?

When can you start?

What makes you different from other agencies?

What software do you use?

What do you need to get started?

What do you do?

What's your process?

How many people will be working on my project?

How do you communicate during projects?

What's your pricing?

How will I be billed?

What if I don’t like what you make?

When can you start?

What makes you different from other agencies?

What software do you use?

What do you need to get started?

What do you do?

What's your process?

How many people will be working on my project?

How do you communicate during projects?

What's your pricing?

How will I be billed?

What if I don’t like what you make?

When can you start?

What makes you different from other agencies?

What software do you use?

What do you need to get started?

Get in touch.