Helping

organisations

change

for

the

better

with

br

an

d

and

mo

ti

on.

Our brands are distinctive, multi-award-winning projects that drive real change.

Helping

organisations

change

for

the

better

with

brand and

mo

ti

on.

Helping

organisations

change

for

the

better

with

br

an

d

and

mo

ti

on.

Our brands are distinctive, multi-award-winning projects that drive real change.

Featured Projects.

Featured Projects.

Featured Projects.

Featured Projects.

Clear - AI Journal

Clear: A brighter day ahead

We created a name and identity system for Clear, an AI journalling app that intelligently reacts to mood shifts as you type, understanding complex emotions and context.

Penny, a Google Ventures backed startup that automatically find all your old misplaced pensions and gather them into one place.

Whirl: Feel good selling

Featured Projects.

Penny: Simple Pensions

Penny: Simple Pensions

What if clearing out your old tech drawer could be fun, take seconds, and make a genuine difference in the world? Meet Whirl, the electronics marketplace that feels good and does good.

Clear - A Brighter Day Ahead

Clear - A Brighter Day Ahead

Marking the 100th anniversary of Alfonsina Strada, we created a brand celebrating the legendary Italian cyclist who hid her identity to compete in a men-only race in 1924, forever changing the face of cycling.

Marking the 100th anniversary of Alfonsina Strada, we created a brand celebrating the legendary Italian cyclist who hid her identity to compete in a men-only race in 1924, forever changing the face of cycling.

Alfonsina: Female-First Cycling Apparel

Alfonsina: Female-First Cycling Apparel

Clear: A brighter day ahead

We created a name and identity system for Clear, an AI journalling app that intelligently reacts to mood shifts as you type, understanding complex emotions and context.

Clear: A brighter day ahead

We created a name and identity system for Clear, an AI journalling app that intelligently reacts to mood shifts as you type, understanding complex emotions and context.

Penny - Google Backed Fintech

Penny - Google Backed Fintech

Clear - AI Journal

Clear - AI Journal

Clear - AI Journal

Clear - AI Journal

Penny - Google Backed Fintech

Penny: Simple Pensions

Clear: A brighter day ahead

We created a refined identity system for Penny, a Google Ventures backed startup that automatically find all your old misplaced pensions and gather them into one place.

Kazam - Instant Needs Delivery

Kazam: Magical Grocery Deliveries

A brand new magical world of super-speedy 10 minute deliveries, where riders are wizards, and dazzling grocery delivery speeds leave customers spellbound...

We created a name and identity system for Clear, an AI journalling app that intelligently reacts to mood shifts as you type, understanding complex emotions and context.

Whirl: Feel good selling

Whirl: Feel good selling

What if clearing out your old tech drawer could be fun, take seconds, and make a genuine difference in the world? Meet Whirl, the electronics marketplace that feels good and does good.

What if clearing out your old tech drawer could be fun, take seconds, and make a genuine difference in the world? Meet Whirl, the electronics marketplace that feels good and does good.

Clear - A Brighter Day Ahead

Penny - Google Backed Fintech

Penny - Google Backed Fintech

Penny: Simple Pensions

Penny: Simple Pensions

Alfonsina: Female-First Cycling Apparel

Alfonsina: Female-First Cycling Apparel

Marking the 100th anniversary of Alfonsina Strada, we created a brand celebrating the legendary Italian cyclist who hid her identity to compete in a men-only race in 1924, forever changing the face of cycling.

We created a refined identity system for Penny, a Google Ventures backed startup that automatically find all your old misplaced pensions and gather them into one place.

Marking the 100th anniversary of Alfonsina Strada, we created a brand celebrating the legendary female Italian cyclist who hid her identity and changed the face of cycling forever…

We created a refined identity system for Penny, a Google Ventures backed startup that automatically find all your old misplaced pensions and gather them into one place.

Wonda - AI Marketing Platform

Clear - A Brighter Day Ahead

Clear - A Brighter Day Ahead

Wonda: Peace of mind marketing

We developed a name and identity system for Wonda, an AI SaaS that automates mundane marketing tasks across platforms, and gathers insights in one dreamy dashboard.

See more work…

About.

Change has the power to transform organisations, challenge industries, alter perceptions and affect behaviours.

We help organisations, big and small, plan for, handle, and implement change for the better.

Sometimes, that change is a radical once-a-decade rebrand, but often, it's built on getting the small details right time and time again, much like forming a good habit.

Good Habit is the creative partnership of award-winning designers and strategists Chris Smyth and Josh Hailes.

We've worked with some of the world's most innovative companies, including Apple, Ticketmaster and Gopuff, helping them launch new products, navigate difficult markets, and change for the better.

We also help startups and early-stage businesses, like Google-backed 'Penny' launch brands that challenge industries, attract users and increase their impact.

About.

Change has the power to transform organisations, challenge industries, alter perceptions and affect behaviours.

We help organisations, big and small, plan for, handle, and implement change for the better.

Sometimes, that change is a radical once-a-decade rebrand, but often, it's built on getting the small details right time and time again, much like forming a good habit.

Good Habit is the creative partnership of award-winning designers and strategists Chris Smyth and Josh Hailes.

We've worked with some of the world's most innovative companies, including Apple, Ticketmaster and Gopuff, helping them launch new products, navigate difficult markets, and change for the better.

We also help startups and early-stage businesses, like Google-backed 'Penny' launch brands that challenge industries, attract users and increase their impact.

Services.

We work together with your team—every step of the way.


Services.

We work together with your team—every step of the way.


01—

Strategy

Every brand needs a big idea at the centre of it. We start by understanding your organisation and creating big, unifying ideas that can breathe life into your organisation.

Competitive Analysis

Brand Platform

The Big Idea

Naming

02—

Identity

From that idea we form an identity, creating unique, recognisable visuals that will be associated with your brand, regardless of touchpoint.

Logo

Colour Palette

Messaging

Tone of Voice

Typography

Visual Language

Art Direction

03—

Delivery

We deliver your brand across any medium that is relevant to you — websites, apps, brand guidelines and more.

Brand Manual PDF/Digital

Brand Asset Pack

Marketing Website

App Design

Motion Design

Iconography

Photography

Print

Digital

Merchandise

Partners.

We've worked with some of the world's most innovative companies, big and small.

We're known for delivering award-winning work for clients across different industries and budgets, from established brands to emerging startups.

Our start-up clients have grown to a combined valuation of over $15bn.

Get in touch.

Ready to make a change? Let's talk.

FAQ.

What do you do?

What's your process?

How many people will be working on my project?

How do you communicate during projects?

What's your pricing?

How will I be billed?

What if I don’t like what you make?

When can you start?

What makes you different from other agencies?

What software do you use?

What do you need to get started?

What do you do?

What's your process?

How many people will be working on my project?

How do you communicate during projects?

What's your pricing?

How will I be billed?

What if I don’t like what you make?

When can you start?

What makes you different from other agencies?

What software do you use?

What do you need to get started?

About.

Change has the power to transform organisations, challenge industries, alter perceptions and affect behaviours.

We help organisations, big and small, plan for, handle, and implement change for the better.

Sometimes, that change is a radical once-a-decade rebrand, but often, it's built on getting the small details right time and time again, much like forming a good habit.

Good Habit is the creative partnership of award-winning designers and strategists Chris Smyth and Josh Hailes.

We've worked with some of the world's most innovative companies, including Apple, Ticketmaster and Gopuff, helping them launch new products, navigate difficult markets, and change for the better.

We also help startups and early-stage businesses, like Google-backed 'Penny' launch brands that challenge industries, attract users and increase their impact.


About.

Change has the power to transform organisations, challenge industries, alter perceptions and affect behaviours.

We help organisations, big and small, plan for, handle, and implement change for the better.

Sometimes, that change is a radical once-a-decade rebrand, but often, it's built on getting the small details right time and time again, much like forming a good habit.

Good Habit is the creative partnership of award-winning designers and strategists Chris Smyth and Josh Hailes.

We've worked with some of the world's most innovative companies, including Apple, Ticketmaster and Gopuff, helping them launch new products, navigate difficult markets, and change for the better.

We also help startups and early-stage businesses, like Google-backed 'Penny' launch brands that challenge industries, attract users and increase their impact.


Services.

We work together with your team—every step of the way.


Services.

We work together with your team—every step of the way.


01—

Strategy

Every brand needs a big idea at the centre of it. We start by understanding your organisation and creating big, unifying ideas that can breathe life into your organisation.

Competitive Analysis

Brand Platform

The Big Idea

Naming

02—

Identity

From that idea we form an identity, creating unique, recognisable visuals that will be associated with your brand, regardless of touchpoint.

Logo

Colour Palette

Messaging

Tone of Voice

Typography

Visual Language

Art Direction

03—

Delivery

We deliver your brand across any medium that is relevant to you — websites, apps, brand guidelines and more.

Brand Manual PDF/Digital

Brand Asset Pack

Marketing Website

App Design

Motion Design

Iconography

Photography

Print

Digital

Merchandise

Partners.

We've worked with some of the world's most innovative companies, big and small.

We're known for delivering award-winning work for clients across different industries and budgets, from established brands to emerging startups.

Our start-up clients have grown to a combined valuation of over $15bn.

FAQ.

What do you do?

What's your process?

How many people will be working on my project?

How do you communicate during projects?

What's your pricing?

How will I be billed?

What if I don’t like what you make?

When can you start?

What makes you different from other agencies?

What software do you use?

What do you need to get started?

What do you do?

What's your process?

How many people will be working on my project?

How do you communicate during projects?

What's your pricing?

How will I be billed?

What if I don’t like what you make?

When can you start?

What makes you different from other agencies?

What software do you use?

What do you need to get started?

Get in touch.

Ready to make a change? Let's talk.

Ready to make a change?
Let's talk.