We help
startup founders
turn their
ideas into delightful
br
an
d
experiences.
We craft distinctive and memorable startup brands that disrupt markets, attract users, and win investments.
Featured Projects.
Featured Projects.
Featured Projects.
Clear - AI Journal
Clear - AI Journal
Clear - AI Journal
Clear: A brighter day ahead
Clear: A brighter day ahead
Clear: A brighter day ahead
A name and identity system for Clear, an AI journalling app that intelligently reacts to mood shifts as you type, understanding complex emotions and context.
A name and identity system for Clear, an AI journalling app that intelligently reacts to mood shifts as you type, understanding complex emotions and context.
A name and identity system for Clear, an AI journalling app that intelligently reacts to mood shifts as you type, understanding complex emotions and context.
Penny - Google Backed Fintech
Penny - Google Backed Fintech
Penny - Google Backed Fintech
Penny: Simple Pensions
Penny: Simple Pensions
Penny: Simple Pensions
A rebrand for Penny, a Google Ventures backed startup that automatically finds all your old misplaced pensions and gathers them into one place.
A rebrand for Penny, a Google Ventures backed startup that automatically finds all your old misplaced pensions and gathers them into one place.
A rebrand for Penny, a Google Ventures backed startup that automatically finds all your old misplaced pensions and gathers them into one place.
Kazam - Instant Needs Delivery
Kazam - Instant Needs Delivery
Kazam - Instant Needs Delivery
Kazam: Magical Grocery Deliveries
Kazam: Magical Grocery Deliveries
Kazam: Magical Grocery Deliveries
A rebrand for Dija, creating a magical world of super-speedy grocery deliveries, where riders are wizards, and dazzling grocery delivery speeds leave customers spellbound.
A rebrand for Dija, creating a magical world of super-speedy grocery deliveries, where riders are wizards, and dazzling grocery delivery speeds leave customers spellbound.
A rebrand for Dija, creating a magical world of super-speedy grocery deliveries, where riders are wizards, and dazzling grocery delivery speeds leave customers spellbound.
Whirl: Feel good selling
Whirl: Feel good selling
A brand to launch Whirl, the electronics marketplace that feels good and does good by buying your old tech and supporting communities with free technology.
A brand to launch Whirl, the electronics marketplace that feels good and does good by buying your old tech and supporting communities with free technology.
Clear - A Brighter Day Ahead
Alfonsina: Female-First Cycling Apparel
A brand & film for Alfonsina, a cycling clothing brand commemorating the 100th anniversary of Alfonsina Strada, the legendary female Italian who hid her identity and changed the face of cycling forever.
Wonda - AI Marketing Platform
Wonda: Peace of mind marketing
A name and identity for Wonda, an AI SaaS that celebrates marketers, automating mundane tasks and gathering insights in one dreamy dashboard.
See more work
About.
Good Habit is the creative partnership of award-winning designers and strategists Chris Smyth and Josh Hailes.
We help fast-moving startups and established organisations strategically position themselves for success through meaningful brand identities and beautiful digital experiences.
We've worked with some of the world's most innovative companies, including Apple and Ticketmaster. Helping them launch new products, navigate complex markets, and implement change effectively.
But more recently, we've become known for our award-winning work helping startups and early-stage businesses disrupt industries, attract users, and scale quickly.
About.
Good Habit is the creative partnership of award-winning designers and strategists Chris Smyth and Josh Hailes.
We help fast-moving startups and established organisations strategically position themselves for success through meaningful brand identities and beautiful digital experiences.
We've worked with some of the world's most innovative companies, including Apple and Ticketmaster. Helping them launch new products, navigate complex markets, and implement change effectively.
But more recently, we've become known for our award-winning work helping startups and early-stage businesses disrupt industries, attract users, and scale quickly.
About.
Good Habit is the creative partnership of award-winning designers and strategists Chris Smyth and Josh Hailes.
We help fast-moving startups and established organisations strategically position themselves for success through meaningful brand identities and beautiful digital experiences.
We've worked with some of the world's most innovative companies, including Apple and Ticketmaster. Helping them launch new products, navigate complex markets, and implement change effectively.
But more recently, we've become known for our award-winning work helping startups and early-stage businesses disrupt industries, attract users, and scale quickly.
Services.
We work together with your team—every step of the way.
Services.
We work together with your team—every step of the way.
Services.
We work together with your team—every step of the way.
01—
Strategy
Every brand starts with an idea. We explore your purpose and positioning, creating a unifying idea that will breathe life into your brand beyond aesthetics.
Competitive Analysis
Brand Platform
The Big Idea
Naming
02—
Identity
From that idea we form an identity, creating unique, recognisable visuals that will be associated with your brand, regardless of touchpoint.
Logo
Colour Palette
Messaging
Tone of Voice
Typography
Visual Language
Art Direction
03—
Delivery
We deliver your brand across any medium that is relevant to you — websites, apps, brand guidelines and more.
Brand Manual
Brand Asset Pack
Web Design
App Design
Motion Design
Iconography
Photography Guide
Digital
Merchandise
Partners.
We've worked with some of the world's most innovative companies, big and small.
We've worked with some of the world's most innovative companies, big and small.
We're known for delivering award-winning work for clients across different industries and budgets, from established brands to emerging startups.
Our start-up clients have grown to a combined valuation of over $15bn.
FAQ.
What do you do?
What's your process?
How many people will be working on my project?
How do you communicate during projects?
What's your pricing?
How will I be billed?
What if I don’t like what you make?
When can you start?
What makes you different from other agencies?
What software do you use?
What do you need to get started?
What do you do?
What's your process?
How many people will be working on my project?
How do you communicate during projects?
What's your pricing?
How will I be billed?
What if I don’t like what you make?
When can you start?
What makes you different from other agencies?
What software do you use?
What do you need to get started?
What do you do?
What's your process?
How many people will be working on my project?
How do you communicate during projects?
What's your pricing?
How will I be billed?
What if I don’t like what you make?
When can you start?
What makes you different from other agencies?
What software do you use?
What do you need to get started?
Get in touch.