Using Dija felt almost like magic—your groceries appeared at your door in just 10 minutes. So that’s where we took the brand. Kazam was born: a playful, lighthearted world where riders are wizards and delivery speeds feel magical. We kept the branding clean and simple, with a minimal logo and a fun, magical tone of voice. Little details like "Ta-da!" and "Try Kazam, it’s magic" helped bring it all to life.
Before the new brand even launched, Dija was acquired by GoPuff for over $120 million. It was a fast-moving project with a big impact, and we’re proud to have been part of it.
Winning this Silver Indigo Branding Award means a lot. We don’t do this for the awards, but it’s always nice to see our work appreciated. More than anything, we’re grateful to have worked on a project that let us create something fresh, fun, and different.
Big thanks to our team and to Dija and head of marketing Chad West, for trusting us with their brand.
