We
help
startup founders
create
disruptive
brands
Distinctive and memorable branding for pre-seed to Series A startups—in just four weeks.
We
help
startup founders
create
disruptive
brands
Distinctive and memorable branding for pre-seed to Series A startups—in just four weeks.
Recent Projects
Wonda - AI Marketing Platform
Aurem: A new standard of employee benefits
A UAE-based startup with a mission to do something unprecedented in the market: combine all employee benefits into one simple, powerful app.
💸 Fintech
💸 Seed
🕒 16 weeks
Penny - Google Backed Fintech
Penny: A fresh look at pensions
A rebrand for Penny, a Google Ventures-backed startup positioned to stand out and disrupt the financial sector.
💸 Fintech
💰💰 Seed
🕒 8 weeks
Clear - AI Journal
Clear: Rethinking wellness
A name, brand identity and app design for the world's smartest AI journal that expressively reacts to mood shifts as you type.
❤️🩹 Wellness
💰 Pre-Seed
🕒 4 weeks
Kazam - Instant Needs Delivery
Kazam: Deliveries reimagined
A rebrand for Deliveroo spinoff, Dija. A magical world of grocery deliveries, where riders are wizards, and delivery speeds leave customers spellbound.
🛒 Marketplace
💰💰 Series A
🕒 12 weeks
Whirl: The future of selling
A brand to launch Whirl, the electronics marketplace that feels good and does good by buying your old tech and supporting communities with free technology.
🛒 Marketplace
💰 Pre-Seed
🕒 4 weeks
Wonda - AI Marketing Platform
Wonda: Marketing of tomorrow
A name and identity for Wonda, an AI SaaS that celebrates marketers, automating mundane tasks and gathering insights in one dreamy dashboard.
👩💻 Saas
💰💰 Seed
🕒 8 weeks
Clear - A Brighter Day Ahead
Alfonsina: Redefining women's cycling
A brand & film for Alfonsina, a cycling clothing brand commemorating the 100th anniversary of Alfonsina Strada, the legendary female Italian who hid her identity and changed the face of cycling forever.
🚴♂️ Sports
💰 Pre-Seed
🕒 12 weeks
Wonda - AI Marketing Platform
Aurem: A new standard of employee benefits
A UAE-based startup with a mission to do something unprecedented in the market: combine all employee benefits into one simple, powerful app.
💸 Fintech
💸 Seed
🕒 16 weeks
Penny - Google Backed Fintech
Penny: A fresh look at pensions
A rebrand for Penny, a Google Ventures-backed startup positioned to stand out and disrupt the financial sector.
💸 Fintech
💰💰 Seed
🕒 8 weeks
Clear - AI Journal
Clear: Rethinking wellness
A name, brand identity and app design for the world's smartest AI journal that expressively reacts to mood shifts as you type.
❤️🩹 Wellness
💰 Pre-Seed
🕒 4 weeks
Kazam - Instant Needs Delivery
Kazam: Deliveries reimagined
A rebrand for Deliveroo spinoff, Dija. A magical world of grocery deliveries, where riders are wizards, and delivery speeds leave customers spellbound.
🛒 Marketplace
💰💰 Series A
🕒 12 weeks
Whirl: The future of selling
A brand to launch Whirl, the electronics marketplace that feels good and does good by buying your old tech and supporting communities with free technology.
🛒 Marketplace
💰 Pre-Seed
🕒 4 weeks
Wonda - AI Marketing Platform
Wonda: Marketing of tomorrow
A name and identity for Wonda, an AI SaaS that celebrates marketers, automating mundane tasks and gathering insights in one dreamy dashboard.
👩💻 Saas
💰💰 Seed
🕒 8 weeks
Clear - A Brighter Day Ahead
Alfonsina: Redefining women's cycling
A brand & film for Alfonsina, a cycling clothing brand commemorating the 100th anniversary of Alfonsina Strada, the legendary female Italian who hid her identity and changed the face of cycling forever.
🚴♂️ Sports
💰 Pre-Seed
🕒 12 weeks
Wonda - AI Marketing Platform
Aurem: A new standard of employee benefits
A UAE-based startup with a mission to do something unprecedented in the market: combine all employee benefits into one simple, powerful app.
💸 Fintech
💸 Seed
🕒 16 weeks
Penny - Google Backed Fintech
Penny: A fresh look at pensions
A rebrand for Penny, a Google Ventures-backed startup positioned to stand out and disrupt the financial sector.
💸 Fintech
💰💰 Seed
🕒 8 weeks
Clear - AI Journal
Clear: Rethinking wellness
A name, brand identity and app design for the world's smartest AI journal that expressively reacts to mood shifts as you type.
❤️🩹 Wellness
💰 Pre-Seed
🕒 4 weeks
Kazam - Instant Needs Delivery
Kazam: Deliveries reimagined
A rebrand for Deliveroo spinoff, Dija. A magical world of grocery deliveries, where riders are wizards, and delivery speeds leave customers spellbound.
🛒 Marketplace
💰💰 Series A
🕒 12 weeks
Whirl: The future of selling
A brand to launch Whirl, the electronics marketplace that feels good and does good by buying your old tech and supporting communities with free technology.
🛒 Marketplace
💰 Pre-Seed
🕒 4 weeks
Wonda - AI Marketing Platform
Wonda: Marketing of tomorrow
A name and identity for Wonda, an AI SaaS that celebrates marketers, automating mundane tasks and gathering insights in one dreamy dashboard.
👩💻 Saas
💰💰 Seed
🕒 8 weeks
Clear - A Brighter Day Ahead
Alfonsina: Redefining women's cycling
A brand & film for Alfonsina, a cycling clothing brand commemorating the 100th anniversary of Alfonsina Strada, the legendary female Italian who hid her identity and changed the face of cycling forever.
🚴♂️ Sports
💰 Pre-Seed
🕒 12 weeks
Why
Why.
Disruptive startups change the world.
Disruptive startups change the world.
In a crowded market, the startups that impact their industry are driven by brave founders willing to do things differently.
We help founders:
🔓 Unlock their difference
🖌️ Create a distinctive and memorable identity.
💥 Implement their brand with maximum impact.
We do this in as little as 6 weeks across three stages: Strategy, Creative and Delivery.
We help founders:
🔓 Unlock their difference
🖌️ Create a distinctive and memorable identity.
💥 Implement their brand with maximum impact.
We do this in as little as 6 weeks across three stages: Strategy, Creative and Delivery.
We help founders:
🔓 Unlock their difference
🖌️ Create a distinctive and memorable identity.
💥 Implement their brand with maximum impact.
We do this in as little as 6 weeks across three stages: Strategy, Creative and Delivery.
01—
Strategy
Unlock your difference — We explore your purpose, personality and positioning, creating a unifying idea to set you apart from your competition.
Brand Platform
Brand Platform
The Big Idea
The Big Idea
Naming
Naming
The big idea for Kazam, a 10-minute grocery delivery company.
02—
Creative
From that idea we form unique, recognisable visuals that will be associated with your brand, regardless of touchpoint.
Logo
Logo
Colour Palette
Colour Palette
Messaging
Messaging
Tone of Voice
Tone of Voice
Typography
Typography
Visual Language
Visual Language
Art Direction
Art Direction
Iconography
Iconography
03—
Delivery
We implement your brand across any medium that is relevant to you — websites, apps, brand guidelines and more.
Brand Manual
Brand Manual
Design System
Design System
Product Design
Product Design
Web Design
Web Design
App Design
App Design
Motion Design
Motion Design
Photography Guide
Photograpy Style
Digital
Digital
Merchandise
Merchandise
Partners
We partner with startup founders from any sector, from pre-seed to Series A.
We partner with startup founders from any sector, from pre-seed to Series A.
“Creativity is at the heart of what they do. Good Habit specialise in branding and have the most competitive rates”
Chad West — GoPuff
“Creativity is at the heart of what they do. Good Habit specialise in branding and have the most competitive rates”
Chad West — GoPuff
“Creativity is at the heart of what they do. Good Habit specialise in branding and have the most competitive rates”
Chad West — GoPuff
"Good Habit designed us a deck that was used to successfully raise millions in capital.”
Sam Yearsley - Spring Studios
"Good Habit designed us a deck that was used to successfully raise millions in capital.”
Sam Yearsley - Spring Studios
"Good Habit designed us a deck that was used to successfully raise millions in capital.”
Sam Yearsley - Spring Studios
“Everyone loves it - great job. Exactly what we were after. A pleasure to work with you guys.”
Associate Director, B2B & Product Marketing at Ticketmaster
“Everyone loves it - great job. Exactly what we were after. A pleasure to work with you guys.”
Associate Director, B2B & Product Marketing at Ticketmaster
“Everyone loves it - great job. Exactly what we were after. A pleasure to work with you guys.”
Associate Director, B2B & Product Marketing at Ticketmaster
I can’t speak highly enough of Good Habit! Fantastic people, who are masters of their craft.
Michael Watkins — CEO
I can’t speak highly enough of Good Habit! Fantastic people, who are masters of their craft.
Michael Watkins — CEO
I can’t speak highly enough of Good Habit! Fantastic people, who are masters of their craft.
Michael Watkins — CEO
“Exceptional designers”
Josh Stott — Founder & CEO
“Exceptional designers”
Josh Stott — Founder & CEO
“Exceptional designers”
Josh Stott — Founder & CEO
"We really loved working with the team at Good Habit. They saw the vision we had for this project and elevated it."
Founder - Melk
"We really loved working with the team at Good Habit. They saw the vision we had for this project and elevated it."
Founder - Melk
"We really loved working with the team at Good Habit. They saw the vision we had for this project and elevated it."
Founder - Melk
FAQ
What do you do?
What's your process?
How many people will be working on my project?
How do you communicate during projects?
How will I be billed?
What if I don’t like what you make?
When can you start?
What makes you different from other agencies?
What software do you use?
What do you need to get started?
What do you do?
What's your process?
How many people will be working on my project?
How do you communicate during projects?
How will I be billed?
What if I don’t like what you make?
When can you start?
What makes you different from other agencies?
What software do you use?
What do you need to get started?
What do you do?
What's your process?
How many people will be working on my project?
How do you communicate during projects?
How will I be billed?
What if I don’t like what you make?
When can you start?
What makes you different from other agencies?
What software do you use?
What do you need to get started?
Get in touch
Ready to make an impact? Let's talk.
Ready to make an impact? Let's talk.
Get going quickly. We can usually start the following week after an initial call with the founders.