Simple, distinctive brands for the startups shaping tomorrow.
Some of our brands
Five - Pay with your palm
Imagine a world where your identity is the only key you need. Case study coming soon.
Wonda - AI Marketing Platform
Aurem - Better Benefits
Aurem are combining all employee benefits into one simple, powerful app.
Penny - Google Backed Fintech
Penny - A fresh look at pensions
Multi-award-winning brand for Penny, a Google-backed pension disruptor, leading to a £4 million pre-seed raise.
Clear - AI Journal
Clear - Rethinking wellness
Name & identity for Clear, the world’s leading AI journal, with 50,000+ users & a Product Hunt feature.
Penny - Google Backed Fintech
Penny - A fresh look at pensions
Multi-award-winning brand for Penny, a Google-backed pension disruptor, leading to a £4 million pre-seed raise.
Wonda - AI Marketing Platform
Aurem - Better Benefits
Aurem are combining all employee benefits into one simple, powerful app.
Clear - AI Journal
Clear - Rethinking wellness
Name & identity for Clear, the world’s leading AI journal, with 50,000+ users & a Product Hunt feature.
Penny - Google Backed Fintech
Penny - A fresh look at pensions
Multi-award-winning brand for Penny, a Google-backed pension disruptor, leading to a £4 million pre-seed raise.
Wonda - AI Marketing Platform
Aurem - Better Benefits
Aurem are combining all employee benefits into one simple, powerful app.
Clear - AI Journal
Clear - Rethinking wellness
Name & identity for Clear, the world’s leading AI journal, with 50,000+ users & a Product Hunt feature.
Kazam - Instant Needs Delivery
Kazam - Deliveries reimagined
Award-winning brand identity for Deliveroo’s spinoff, Dija, acquired by GoPuff for over £120 million.
Great brands aren’t built by accident. They’re built with purpose, consistency and character.
Our purpose is clear.
We will:
Discover what makes you different.
Design a distinct visual and verbal identity.
Deliver what you need to launch consistently, everywhere.
Design a distinct visual and verbal identity.
Deliver what you need to launch consistently, everywhere.
Design a distinct visual and verbal identity.
Deliver what you need to launch consistently, everywhere.
01— Discover
01— Discover
Find your difference.
Purpose, personality, and market position. It’s where we’ll start on our journey to creating your unique brand platform.
We want to hear all about your mission.
We want to hear all about your mission.
We'll deliver:
Discovery Exercise
Brand Platform
Brand Idea
Naming
Example Project—Kazam
Example Project—Kazam
02— Design
02— Design
Design your identity.
See your brand come to life. Here’s where your visual and verbal identity takes shape. Get involved with feedback, selection and development.
Make it perfect, make it yours.
We'll deliver:
Logo
Colours
Typography
Tone of Voice
Visual Language
Art Direction
03— Deliver
03— Deliver
Launch your brand.
Your brand is ready to shine and grow. Get the assets you need to go to market across your website, app, social media channels, pitch decks, and email. Thinking of direct mail and merch? Your brand materials are ready to roll.
We'll deliver:
Guidelines
Website
Pitch Deck
Iconography
Stationery
Social
Motion
Merch
About
About
Great brands don’t complicate—they get straight to the point with clarity, character, and confidence in what makes them unique. We help founders uncover what sets them apart and turn it into a memorable brand.
Our founder and Creative Director, Chris Smyth, brings over 15 years of award-winning experience to every project. We’re here to ensure your brand is positioned to make an impact, now and in the future.
We’re Good Habit. A small, specialist team that punches above its weight. We help startups and scale-ups build simple, distinctive, and purposeful brands.
Great brands don’t complicate—they get straight to the point with clarity, character, and confidence in what makes them unique. We help founders uncover what sets them apart and turn it into a memorable brand.
Our founder and Creative Director, Chris Smyth, brings over 15 years of award-winning experience to every project. We’re here to ensure your brand is positioned to make an impact, now and in the future.
Great brands don’t complicate—they get straight to the point with clarity, character, and confidence in what makes them unique. We help founders uncover what sets them apart and turn it into a memorable brand.
Our founder and Creative Director, Chris Smyth, brings over 15 years of award-winning experience to every project. We’re here to ensure your brand is positioned to make an impact, now and in the future.
Find us in the Design District, London
Reviews
From emerging startups to market leaders, our brand partners are award-winners.
“Creativity is at the heart of what they do. Good Habit specialise in branding and have the most competitive rates”
Chad - Former Head of Marketing at Revolut
“Exceptional designers”
Josh - Penny
I can’t speak highly enough of Good Habit, they are masters of their craft.
Michael - Aurem
"Words fall short when I think about how amazing my experience with Good Habit Studio was."
Anika Beri - Clear
“Everyone loves it - great job. Exactly what we were after. Good Habit were a pleasure to work with.”
Ticketmaster
“We really enjoyed working with Good Habit, all the brand and website work has really been exceptional.”
Maria - Five
Reviews
From emerging startups to market leaders, our brand partners are award-winners.
“Creativity is at the heart of what they do. Good Habit specialise in branding and have the most competitive rates”
Chad— Former Head of Marketing at Revolut
“Exceptional designers”
Josh— CEO at Penny
“Everyone loves it - great job. Exactly what we were after. Good Habit were a pleasure to work with.”
Ticketmaster
"I can’t speak highly enough of Good Habit; they are masters of their craft."
Michael— Aurem
"Good Habit designed us a deck that was used to successfully raise millions in capital.”
Sam— Spring Studios
“We really enjoyed working with Good Habit, all the brand and website work has really been exceptional — we absolute love it!”
Maria— Five
FAQ
FAQ
Do you only make brands?
What's your process?
How many people will be working on my project?
How do you communicate during projects?
How will I be billed?
What if I don’t like what you make?
What software do you use?
Are you able to provide ongoing design support over the long term?
What do you need to get started?
Do you only make brands?
What's your process?
How many people will be working on my project?
How do you communicate during projects?
How will I be billed?
What if I don’t like what you make?
What software do you use?
Are you able to provide ongoing design support over the long term?
What do you need to get started?
Do you only make brands?
What's your process?
How many people will be working on my project?
How do you communicate during projects?
How will I be billed?
What if I don’t like what you make?
What software do you use?
Are you able to provide ongoing design support over the long term?
What do you need to get started?
We work with people who want to change how things are done, and who never settle for ‘good enough’.
Tell us about your project.
Contact
We work with people who want to change how things are done, and who never settle for ‘good enough’.
Tell us about your project.
Contact
We work with people who want to change how things are done, and who never settle for ‘good enough’.
Tell us about your project.
Contact