Go from strength to strength with a distinctive brand, built around what makes you unique.
Go from strength to strength with a distinctive brand, built around what makes you unique.
Some of our brands
Some of our brands
Kazam - Instant Needs Delivery
Kazam - Deliveries reimagined
Award-winning brand identity for Deliveroo’s spinoff, Dija, acquired by GoPuff for over £120 million.
Wonda - AI Marketing Platform
Aurem - Better Benefits
Aurem are combining all employee benefits into one simple, powerful app.
Clear - AI Journal
Clear - Rethinking wellness
Name & identity for Clear, the world’s leading AI journal, with 50,000+ users & a Product Hunt feature.
Penny - Google Backed Fintech
Penny - A fresh look at pensions
Multi-award-winning brand for Penny, a Google-backed pension disruptor, leading to a £4 million pre-seed raise.
Penny - Google Backed Fintech
Pillar - Borderless Credit
Pillar helps you to build your credit & carry it with you internationally. Shortlisted for a Creativepool design award in 2023.
Whirl - The future of selling
Whirl is the only electronics marketplace that feels good and does good.
Penny - Google Backed Fintech
Melk - Independent Coffee
Melk is a local coffee shop renowned for its meticulous dedication to quality and expertise.
Penny - Google Backed Fintech
Clay - Flexible Finance
Clay empowers customers to shape their finances with custom plans moulded to them.
Penny - Google Backed Fintech
Penny - Simple Pensions
MVP brand for Penny, helped secure backing from Monzo founder Tom Blomfield & Google Ventures, reaching a £24M valuation.
Penny - Google Backed Fintech
Ultra Music - Introducing Dutchkid
A digital-inspired identity to launch Ultra Music’s new signing Dutchkid.
Clear - A Brighter Day Ahead
Alfonsina - Redefining women's cycling
A brand and film for Alfonsina, marking the centennial of Alfonsina Strada’s impact on cycling.
Penny - Google Backed Fintech
Penny - A fresh look at pensions
Multi-award-winning brand for Penny, a Google-backed pension disruptor, leading to a £4 million pre-seed raise.
Wonda - AI Marketing Platform
Aurem - Better Benefits
Aurem are combining all employee benefits into one simple, powerful app.
Clear - AI Journal
Clear - Rethinking wellness
Name & identity for Clear, the world’s leading AI journal, with 50,000+ users & a Product Hunt feature.
Kazam - Instant Needs Delivery
Kazam - Deliveries reimagined
Award-winning brand identity for Deliveroo’s spinoff, Dija, acquired by GoPuff for over £120 million.
Whirl - The future of selling
Whirl is the only electronics marketplace that feels good and does good.
Wonda - AI Marketing Platform
Wonda - Marketing of tomorrow
A name and identity for Wonda, an AI SaaS that celebrates marketers, automating mundane tasks and gathering insights in one dreamy dashboard.
Clear - A Brighter Day Ahead
Alfonsina - Redefining women's cycling
A brand and film for Alfonsina, marking the centennial of Alfonsina Strada’s impact on cycling.
Penny - Google Backed Fintech
Penny - A fresh look at pensions
Multi-award-winning brand for Penny, a Google-backed pension disruptor, leading to a £4 million pre-seed raise.
Wonda - AI Marketing Platform
Aurem - Better Benefits
Aurem are combining all employee benefits into one simple, powerful app.
Clear - AI Journal
Clear - Rethinking wellness
Name & identity for Clear, the world’s leading AI journal, with 50,000+ users & a Product Hunt feature.
Kazam - Instant Needs Delivery
Kazam - Deliveries reimagined
Award-winning brand identity for Deliveroo’s spinoff, Dija, acquired by GoPuff for over £120 million.
Whirl - The future of selling
Whirl is the only electronics marketplace that feels good and does good.
Wonda - AI Marketing Platform
Wonda - Marketing of tomorrow
A name and identity for Wonda, an AI SaaS that celebrates marketers, automating mundane tasks and gathering insights in one dreamy dashboard.
Clear - A Brighter Day Ahead
Alfonsina - Redefining women's cycling
A brand and film for Alfonsina, marking the centennial of Alfonsina Strada’s impact on cycling.
Your ideas can change everything. Your brand is the sum of your decisions and habits. Setting clear foundations for good habits gives you clarity, presence, and a competitive edge.
Great brands aren’t built by accident. They’re built with purpose and consistency.
Our purpose is clear. We will:
Discover what makes you different.
Design a distinct visual and verbal identity.
Deliver what you need to launch consistently, everywhere.
Design a distinct visual and verbal identity.
Deliver what you need to launch consistently, everywhere.
Your ideas can change everything. Your brand is the sum of your decisions and habits. Setting clear foundations for good habits gives you clarity, presence, and a competitive edge.
Great brands aren’t built by accident. They’re built with purpose and consistency.
Our purpose is clear. We will:
Discover what makes you different.
Design a distinct visual and verbal identity.
Deliver what you need to launch consistently, everywhere.
Design a distinct visual and verbal identity.
Deliver what you need to launch consistently, everywhere.
01— Discover
01— Discover
Find your difference.
Purpose, personality, and market position. It’s where we’ll start on our journey to creating your unique brand platform.
We want to hear all about your mission.
We want to hear all about your mission.
We'll deliver:
Discovery Exercise
Brand Platform
Brand Idea
Naming
Example Project—Kazam
Example Project—Kazam
02— Design
02— Design
Design your identity.
See your brand come to life. Here’s where your visual and verbal identity takes shape. Get involved with feedback, selection and development.
Make it perfect, make it yours.
We'll deliver:
Logo
Colours
Typography
Messaging
Tone of Voice
Visual Language
Logo
Colours
Typography
Messaging
Tone of Voice
Visual Language
We'll deliver
03— Deliver
03— Deliver
Launch your brand.
Your brand is ready to shine and grow. Get the assets you need to go to market across your website, app, social media channels, pitch decks, and email. Thinking of direct mail and merch? Your brand materials are ready to roll.
We'll deliver:
Brand Guidelines
Website
Pitch Deck
Advertising
App Design
Iconography
Stationery
Social
Motion
Merch
Guidelines
Website
Advertising
App Design
Iconography
Pitch Deck
Social
Motion
Merch
Stationery
We'll deliver
About
About
We're Good Habit.
We’re a branding studio based in North Greenwich, London, UK, dedicated to helping startups and scale-ups navigate change and build long-lasting brand habits. We create simple, powerful, and purposeful brands.
Simplicity is our north star. ⭐️
Great brands don’t complicate things—they get straight to the point with clarity, character, and confidence in what makes them unique.
We stay involved after projects are finished to help our clients get it right.
Every project is led by our founder and Creative Director, Chris Smyth, with over 15 years of experience and a multi-award-winning portfolio.
We're Good Habit.
We’re a branding studio based in North Greenwich, London, UK, dedicated to helping startups and scale-ups navigate change and build long-lasting brand habits. We create simple, powerful, and purposeful brands.
Simplicity is our north star. ⭐️
Great brands don’t complicate things—they get straight to the point with clarity, character, and confidence in what makes them unique.
We stay involved after projects are finished to help our clients get it right.
Every project is led by our founder and Creative Director, Chris Smyth, with over 15 years of experience and a multi-award-winning portfolio.
Find us in the Design District, London
Reviews
From emerging startups to market leaders, our brand partners are award-winners.
“Creativity is at the heart of what they do. Good Habit specialise in branding and have the most competitive rates”
Chad - Former Head of Marketing at Revolut
“Exceptional designers”
Josh - Penny
I can’t speak highly enough of Good Habit, they are masters of their craft.
Michael - Aurem
"Good Habit designed us a deck that was used to successfully raise millions in capital.”
Sam - Spring Studios
“Everyone loves it - great job. Exactly what we were after. Good Habit were a pleasure to work with.”
Ticketmaster
“We really enjoyed working with Good Habit, all the brand and website work has really been exceptional — we absolute love it!”
Maria - Five
Reviews
From emerging startups to market leaders, our brand partners are award-winners.
“Creativity is at the heart of what they do. Good Habit specialise in branding and have the most competitive rates”
Chad— Former Head of Marketing at Revolut
“Exceptional designers”
Josh— CEO at Penny
“Everyone loves it - great job. Exactly what we were after. Good Habit were a pleasure to work with.”
Ticketmaster
"I can’t speak highly enough of Good Habit; they are masters of their craft."
Michael— Aurem
"Good Habit designed us a deck that was used to successfully raise millions in capital.”
Sam— Spring Studios
“We really enjoyed working with Good Habit, all the brand and website work has really been exceptional — we absolute love it!”
Maria— Five
FAQ
FAQ
Do you only make brands?
What's your process?
Who have you worked for?
How many people will be working on my project?
How do you communicate during projects?
How will I be billed?
What if I don’t like what you make?
What software do you use?
Are you able to provide ongoing design support over the long term?
What do you need to get started?
Do you only make brands?
What's your process?
Who have you worked for?
How many people will be working on my project?
How do you communicate during projects?
How will I be billed?
What if I don’t like what you make?
What software do you use?
Are you able to provide ongoing design support over the long term?
What do you need to get started?
Do you only make brands?
What's your process?
Who have you worked for?
How many people will be working on my project?
How do you communicate during projects?
How will I be billed?
What if I don’t like what you make?
What software do you use?
Are you able to provide ongoing design support over the long term?
What do you need to get started?
We work with people who want to change how things are done, and who never settle for ‘good enough’.
Got a project in mind?
Contact
We work with people who want to change how things are done, and who never settle for ‘good enough’.
Got a project in mind?
Contact