40% of UK small businesses are underinsured—not by choice, but because the industry hasn’t kept up. Policies are locked in, forgotten, and only reviewed when it’s too late. When businesses change, outdated coverage can have catastrophic consequences.
Meshed changes that. By connecting real-time business data with AI-powered insurance, Meshed ensures businesses always have the right cover at the right time—today, tomorrow, and always.
Good Habit partnered with Meshed for five weeks in early 2025 to build a brand identity and website that reflects its dynamic, forward-thinking approach. The logo distills the structure of a circular mesh into its simplest form, subtly incorporating “AI” within the negative space—a nod to Meshed’s core technology.
The Result
Since the project
Gold
