Penny
Penny
Penny
Simple pensions.

Since Partnership:

Silver Branding Award - Indigo

Pre-Seed Raise £4 million

Valued at £24 million

Simple pensions.

Since Partnership:

Silver Branding Award - Indigo

Pre-Seed Raise £4 million

Valued at £24 million

Simple pensions.

Since Partnership:

Silver Branding Award - Indigo

Pre-Seed Raise £4 million

Valued at £24 million

Process

Meet ‘Penny 2.0’.

Back in 2021 a new fintech company Penny approached us to create a super playful identity system that would separate them from the very formal visual language common in the financial sector. You can see the award winning work we created for them here.

Now, after an amazing year of growth and a hugely successful round of investment from Google, Penny came back to us to help them mature the brand with the challenge of helping them take their 10,000 users to 1 million. 


Our approach was to keep the ‘coin’ at the heart of the identity and create a familiar feeling visual home, not too far away from the beauty and excellence of Apple, while keeping Penny’s playful spirit.

Along with the brand ‘look and feel,’ we created layouts for their brand new app and mobile site.  

Services

Brand Identity

Strategy

Web Design

Print Design

Process

Meet ‘Penny 2.0’.

Back in 2021 a new fintech company Penny approached us to create a super playful identity system that would separate them from the very formal visual language common in the financial sector. You can see the award winning work we created for them here.

Now, after an amazing year of growth and a hugely successful round of investment from Google, Penny came back to us to help them mature the brand with the challenge of helping them take their 10,000 users to 1 million. 


Our approach was to keep the ‘coin’ at the heart of the identity and create a familiar feeling visual home, not too far away from the beauty and excellence of Apple, while keeping Penny’s playful spirit.

Along with the brand ‘look and feel,’ we created layouts for their brand new app and mobile site.  

Services

Brand Identity

Strategy

Web Design

Print Design

Process

Meet ‘Penny 2.0’.

Back in 2021 a new fintech company Penny approached us to create a super playful identity system that would separate them from the very formal visual language common in the financial sector. You can see the award winning work we created for them here.

Now, after an amazing year of growth and a hugely successful round of investment from Google, Penny came back to us to help them mature the brand with the challenge of helping them take their 10,000 users to 1 million. 


Our approach was to keep the ‘coin’ at the heart of the identity and create a familiar feeling visual home, not too far away from the beauty and excellence of Apple, while keeping Penny’s playful spirit.

Along with the brand ‘look and feel,’ we created layouts for their brand new app and mobile site.  

Services

Brand Identity

Strategy

Web Design

Print Design

Get in touch

Got a project in mind?

We'd love to help.

Featured Projects

Get in touch

Got a project in mind?

We'd love to help.

Featured Projects

Get in touch

Got a project in mind?

We'd love to help.

Featured Projects