Since Partnership:
Silver Branding Award - Indigo
Pre-Seed Raise £4 million
Valued at £25 million
![](https://framerusercontent.com/images/x4e8VfBp1aXntXhFbPf3X1as.png)
Process
Meet ‘Penny 2.0’.
Back in 2021 a new fintech company Penny approached us to create a super playful identity system that would separate them from the very formal visual language common in the financial sector. You can see the award winning work we created for them here.
Now, after an amazing year of growth and a hugely successful round of investment from Google, Penny came back to us to help them mature the brand with the challenge of helping them take their 10,000 users to 1 million.
Our approach was to keep the ‘coin’ at the heart of the identity and create a familiar feeling visual home, not too far away from the beauty and excellence of Apple, while keeping Penny’s playful spirit.
Along with the brand ‘look and feel,’ we created layouts for their brand new app and mobile site.
Services
Brand Identity
Strategy
Web Design
Print Design
Process
Meet ‘Penny 2.0’.
Back in 2021 a new fintech company Penny approached us to create a super playful identity system that would separate them from the very formal visual language common in the financial sector. You can see the award winning work we created for them here.
Now, after an amazing year of growth and a hugely successful round of investment from Google, Penny came back to us to help them mature the brand with the challenge of helping them take their 10,000 users to 1 million.
Our approach was to keep the ‘coin’ at the heart of the identity and create a familiar feeling visual home, not too far away from the beauty and excellence of Apple, while keeping Penny’s playful spirit.
Along with the brand ‘look and feel,’ we created layouts for their brand new app and mobile site.
Services
Brand Identity
Strategy
Web Design
Print Design
Process
Meet ‘Penny 2.0’.
Back in 2021 a new fintech company Penny approached us to create a super playful identity system that would separate them from the very formal visual language common in the financial sector. You can see the award winning work we created for them here.
Now, after an amazing year of growth and a hugely successful round of investment from Google, Penny came back to us to help them mature the brand with the challenge of helping them take their 10,000 users to 1 million.
Our approach was to keep the ‘coin’ at the heart of the identity and create a familiar feeling visual home, not too far away from the beauty and excellence of Apple, while keeping Penny’s playful spirit.
Along with the brand ‘look and feel,’ we created layouts for their brand new app and mobile site.
Services
Brand Identity
Strategy
Web Design
Print Design
![](https://framerusercontent.com/images/HKiYjo81wYtwjeGvU9yoM48edoU.jpg)
![](https://framerusercontent.com/images/PV85g45uDtsvbCoCPAlt3oDIKk.png)
![](https://framerusercontent.com/images/s8xwP9rr8HIcb5aCQro45FCcRQ.png)
![](https://framerusercontent.com/images/QCS5SWQhAywAkM8mPMLPrwMML0.jpg)
![](https://framerusercontent.com/images/wwF3uA79xE1EdZ2KAWjlhCjfM.jpeg)
![](https://framerusercontent.com/images/ok6IbThyu9B06F8ALnhWO9kFU.jpeg)
![](https://framerusercontent.com/images/gjk8g3AdCbrZ3UhPpUPfBeIzz6M.png)
![](https://framerusercontent.com/images/18X8vmesnW9hkztdVzacZKS821Y.png)
![](https://framerusercontent.com/images/hFjoqD8DQ0oRSavrwWBlgcas0r4.jpeg)
Get in touch
Got a project in mind?
We'd love to help.
Featured Projects
Penny - Google Backed Fintech
Penny: A fresh look at pensions
A rebrand for Penny, a Google Ventures backed finance startup that automatically finds all your old misplaced pensions and gathers them into one place.
💸 Finance
💰💰 Seed
🕒 8 weeks
Wonda - AI Marketing Platform
Pillar: Borderless Credit
Pillar is a fintech that allows you to build your credit score from international providing a new credit foundation based on their past addresses, even internationally.
💸 Fintech
💰 Pre-Seed
🕒 8 weeks
Wonda - AI Marketing Platform
Wonda: Marketing of tomorrow
A name and identity for Wonda, an AI SaaS that celebrates marketers, automating mundane tasks and gathering insights in one dreamy dashboard.
👩💻 Saas
💰💰 Seed
🕒 8 weeks
Wonda - AI Marketing Platform
Penny: Rethinking pensions
A brand to launch Penny, an AI service to automatically find all your old misplaced pensions and then collate them into one place, using only information that you already know.
💸 Fintech
💰 MVP
🕒 4 weeks
Penny - Google Backed Fintech
Nudi: Naked Pasta
A new player in the Italian fast food, Nudi have discovered a way to strip down the calories in a delicious Italian meal, to the bare minimum.
🍕 Food
💰 Pre-Seed
🕒 4 weeks
Clear - A Brighter Day Ahead
Alfonsina: Redefining women's cycling
A brand & film for Alfonsina, a cycling clothing brand commemorating the 100th anniversary of Alfonsina Strada, the legendary female Italian who hid her identity and changed the face of cycling forever.
🚴♂️ Sports
💰 Pre-Seed
🕒 12 weeks
Wonda - AI Marketing Platform
Shoorah: Celebrate Today
Meet Shoorah — an emotional health tool 'for people who don't do any of that stuff.' Led by founders Ferne McCann (The Only Way is Essex, I’m a Celebrity… Get me out of here,) and partner Lorri Haines…
❤️🩹 Wellness
💰 Pre-Seed
🕒 8 weeks
Featured Projects
Penny - Google Backed Fintech
Penny: A fresh look at pensions
A rebrand for Penny, a Google Ventures backed finance startup that automatically finds all your old misplaced pensions and gathers them into one place.
💸 Finance
💰💰 Seed
🕒 8 weeks
Wonda - AI Marketing Platform
Pillar: Borderless Credit
Pillar is a fintech that allows you to build your credit score from international providing a new credit foundation based on their past addresses, even internationally.
💸 Fintech
💰 Pre-Seed
🕒 8 weeks
Wonda - AI Marketing Platform
Wonda: Marketing of tomorrow
A name and identity for Wonda, an AI SaaS that celebrates marketers, automating mundane tasks and gathering insights in one dreamy dashboard.
👩💻 Saas
💰💰 Seed
🕒 8 weeks
Wonda - AI Marketing Platform
Penny: Rethinking pensions
A brand to launch Penny, an AI service to automatically find all your old misplaced pensions and then collate them into one place, using only information that you already know.
💸 Fintech
💰 MVP
🕒 4 weeks
Penny - Google Backed Fintech
Nudi: Naked Pasta
A new player in the Italian fast food, Nudi have discovered a way to strip down the calories in a delicious Italian meal, to the bare minimum.
🍕 Food
💰 Pre-Seed
🕒 4 weeks
Clear - A Brighter Day Ahead
Alfonsina: Redefining women's cycling
A brand & film for Alfonsina, a cycling clothing brand commemorating the 100th anniversary of Alfonsina Strada, the legendary female Italian who hid her identity and changed the face of cycling forever.
🚴♂️ Sports
💰 Pre-Seed
🕒 12 weeks
Wonda - AI Marketing Platform
Shoorah: Celebrate Today
Meet Shoorah — an emotional health tool 'for people who don't do any of that stuff.' Led by founders Ferne McCann (The Only Way is Essex, I’m a Celebrity… Get me out of here,) and partner Lorri Haines…
❤️🩹 Wellness
💰 Pre-Seed
🕒 8 weeks
Featured Projects
Penny - Google Backed Fintech
Penny: A fresh look at pensions
A rebrand for Penny, a Google Ventures backed finance startup that automatically finds all your old misplaced pensions and gathers them into one place.
💸 Finance
💰💰 Seed
🕒 8 weeks
Wonda - AI Marketing Platform
Pillar: Borderless Credit
Pillar is a fintech that allows you to build your credit score from international providing a new credit foundation based on their past addresses, even internationally.
💸 Fintech
💰 Pre-Seed
🕒 8 weeks
Wonda - AI Marketing Platform
Wonda: Marketing of tomorrow
A name and identity for Wonda, an AI SaaS that celebrates marketers, automating mundane tasks and gathering insights in one dreamy dashboard.
👩💻 Saas
💰💰 Seed
🕒 8 weeks
Wonda - AI Marketing Platform
Penny: Rethinking pensions
A brand to launch Penny, an AI service to automatically find all your old misplaced pensions and then collate them into one place, using only information that you already know.
💸 Fintech
💰 MVP
🕒 4 weeks
Penny - Google Backed Fintech
Nudi: Naked Pasta
A new player in the Italian fast food, Nudi have discovered a way to strip down the calories in a delicious Italian meal, to the bare minimum.
🍕 Food
💰 Pre-Seed
🕒 4 weeks
Clear - A Brighter Day Ahead
Alfonsina: Redefining women's cycling
A brand & film for Alfonsina, a cycling clothing brand commemorating the 100th anniversary of Alfonsina Strada, the legendary female Italian who hid her identity and changed the face of cycling forever.
🚴♂️ Sports
💰 Pre-Seed
🕒 12 weeks
Wonda - AI Marketing Platform
Shoorah: Celebrate Today
Meet Shoorah — an emotional health tool 'for people who don't do any of that stuff.' Led by founders Ferne McCann (The Only Way is Essex, I’m a Celebrity… Get me out of here,) and partner Lorri Haines…
❤️🩹 Wellness
💰 Pre-Seed
🕒 8 weeks