We Won Silver at the Indigo Branding Awards!
We don’t design for awards—we design to solve problems. But when our work gets recognised, it’s a great moment. We’re really grateful that our branding for Kazam has won a Silver Indigo Branding Award.
This project started with Dija, a fast grocery delivery company founded by former Deliveroo executives Alberto Menolascina and Yusuf Saban. The market was crowded, with companies like Getir, Wheezy, and Fancy all competing for attention. Dija needed to stand out, and we saw an opportunity to make the brand feel truly different.
Using Dija felt almost like magic—your groceries appeared at your door in just 10 minutes. So that’s where we took the brand. Kazam was born: a playful, lighthearted world where riders are wizards and delivery speeds feel magical. We kept the branding clean and simple, with a minimal logo and a fun, magical tone of voice. Little details like "Ta-da!" and "Try Kazam, it’s magic" helped bring it all to life.
Before the new brand even launched, Dija was acquired by GoPuff for over $120 million. It was a fast-moving project with a big impact, and we’re proud to have been part of it.
Winning this Silver Indigo Branding Award means a lot. We don’t do this for the awards, but it’s always nice to see our work appreciated. More than anything, we’re grateful to have worked on a project that let us create something fresh, fun, and different.
Big thanks to our team and to Dija and head of marketing Chad West, for trusting us with their brand.
