1. Who are we?

A creative team helping organisations change for the better with strategy, brand & motion.
  1. Who are we?

A creative team helping organisations change for the better with strategy, brand & motion.
  1. Who are we?

A creative team helping organisations change for the better with strategy, brand & motion.
  1. What we do

Change has the power to transform organisations, challenge industries, alter perceptions and affect behaviours.

We help organisations, big and small, plan for, handle, and implement change for the better.

Sometimes, that change is a radical once-a-decade rebrand, but often, it's built on getting the small details right time and time again, much like forming a good habit.

Good Habit is the creative partnership of award-winning designers and strategists Chris Smyth and Josh Hailes.

We've worked with some of the world's most innovative companies, including Apple (view case study), Ticketmaster (view case study), and Gopuff, helping them launch new products, navigate difficult markets, and change for the better.

We also help startups and early-stage businesses, like Google-backed 'Penny' (view case study), launch brands that challenge industries, attract users and increase their impact.


  1. How we do it

Strategy. Identity. Delivery.
Strategy. Identity. Delivery.
Strategy. Identity. Delivery.

i. Strategy

Every brand needs a big idea at the centre of it. We start by understanding your organisation and creating big, unifying ideas that can breathe life into your organisation.

Brand Platform - Big Idea - Naming

ii. Identity

From that idea we form an identity, creating unique, recognisable visuals that will be associated with your brand, regardless of touchpoint.

Logo - Messaging - Tone of Voice - Typography - Visual Language - Art Direction

iii. Delivery

We deliver your brand across any medium that is relevant to you — websites, apps, brand guidelines and more.

Big Idea, Naming, Brand Platform

  1. Services

Strategy

Naming

Brand Identity

Motion design

Motion design

App design

Web design

  1. Selected Clients

“Creativity is at the heart of what they do. Good Habit specialise in branding and have the most competitive rates”

Chad West - Head of Marketing

“Creativity is at the heart of what they do. Good Habit specialise in branding and have the most competitive rates”

Chad West - Head of Marketing

"Good Habit designed us a deck that was used to successfully raise millions in capital.”

Sam Yearsley - Spring Studios

"Good Habit designed us a deck that was used to successfully raise millions in capital.”

Sam Yearsley - Spring Studios

“Everyone loves it - great job. Exactly what we were after. A pleasure to work with you guys.”

Associate Director, B2B & Product Marketing at Ticketmaster

“Everyone loves it - great job. Exactly what we were after. A pleasure to work with you guys.”

Associate Director, B2B & Product Marketing at Ticketmaster

"They deeply understand their craft, excel at what they do, and interpret information incredibly well."

CEO - Aurem

"They deeply understand their craft, excel at what they do, and interpret information incredibly well."

CEO - Aurem

“Exceptional designers”

Founder & CEO - Penny

“Exceptional designers”

Founder & CEO - Penny

"We really loved working with the team at Good Habit. They saw the vision we had for this project and elevated it."

Founder - Melk

"We really loved working with the team at Good Habit. They saw the vision we had for this project and elevated it."

Founder - Melk

"They deeply understand their craft, excel at what they do, and interpret information incredibly well."

CEO - Aurem

"They deeply understand their craft, excel at what they do, and interpret information incredibly well."

CEO - Aurem

“Everyone loves it - great job. Exactly what we were after. A pleasure to work with you guys.”

Associate Director, B2B & Product Marketing at Ticketmaster

“Everyone loves it - great job. Exactly what we were after. A pleasure to work with you guys.”

Associate Director, B2B & Product Marketing at Ticketmaster

“Exceptional designers”

Josh Stott - Penny

“Exceptional designers”

Josh Stott - Penny

“They specialise in branding, have the most competitive rates, and creativity is at the heart of what they do.”

Chad West - Dija Head of Marketing

“They specialise in branding, have the most competitive rates, and creativity is at the heart of what they do.”

Chad West - Dija Head of Marketing

"We really loved working with the team at Good Habit. They saw the vision we had for this project and elevated it."

Jordi Van Dyk - Melk

"We really loved working with the team at Good Habit. They saw the vision we had for this project and elevated it."

Jordi Van Dyk - Melk

"Good Habit were highly professional but very approachable and easy to work with. Recommend them wholeheartedly.”

Sam Yearsley - Spring Studios

"Good Habit were highly professional but very approachable and easy to work with. Recommend them wholeheartedly.”

Sam Yearsley - Spring Studios

Testimonials

“Good Habit helped us successfully raise millions in capital.”

Sam Yearsley - Fintech Investor - Spring Studio

“Creativity is at the heart of what they do."

Chad West - Gopuff

FAQ

What do you do?

What's your process?

How many people will be working on my project?

How do you communicate during projects?

What's your pricing?

How will I be billed?

What if I don’t like what you make?

When can you start?

What makes you different from other agencies?

What software do you use?

What do you need to get started?

What do you do?

What's your process?

How many people will be working on my project?

How do you communicate during projects?

What's your pricing?

How will I be billed?

What if I don’t like what you make?

When can you start?

What makes you different from other agencies?

What software do you use?

What do you need to get started?

What do you do?

What's your process?

How many people will be working on my project?

How do you communicate during projects?

What's your pricing?

How will I be billed?

What if I don’t like what you make?

When can you start?

What makes you different from other agencies?

What software do you use?

What do you need to get started?

Get in touch

Ready to make a change? Let's talk.