Welcome to Good Habit.

We’re a branding studio based in North Greenwich, London, UK, dedicated to helping startups and scale-ups navigate change, build lasting habits, and make a real impact. We create simple, powerful, and purposeful brands.

Simplicity is our north star. ⭐️

Great brands don’t complicate things—they get straight to the point with clarity, character, and confidence in what makes them unique.

We’ll help you uncover what sets you apart and turn that into a distinctive and memorable brand.

We work with both startups and industry leaders—from Apple to GoPuff—to scale quickly, exceed goals, and disrupt markets.

Every project is led by our founder and Creative Director, Chris Smyth, with over 15 years of experience and a multi-award-winning portfolio.

We’re here to help your brand evolve and create lasting habits for continued growth.