We're Good Habit, an independent brand and web design studio in London. We help early-stage tech founders build brands that punch above their stage, working directly with teams from pre-seed to Series A.

Brand isn't just what you say once.
It's what you do, again and again.
The habits you build.
The tone in your voice.
The feeling people come to expect.

Every word and every interaction shapes perception, builds trust, and creates connection over time.

As more brands start to look the same, founders come to us for something distinctive and memorable. We help them form the right habits from the start, with strategy, tone of voice and identity rooted in ideas, not just aesthetics.

Every project starts with discovery, then a brand platform and a big idea your whole team can rally around. Everything is delivered in Figma: a full brand toolkit, guidelines and ready-to-use templates, all owned outright by you.

We've worked with startups across fintech, AI, defence, insurtech and quick commerce, including Kazam (acquired by GoPuff for £120M), Five, Penny, Delian and Juma. Founders we've worked with have raised over $45M.

We're a small, senior studio led by founder Chris Smyth, so you work directly with the people doing the work. We offer brand strategy, naming, identity, tone of voice and Framer websites, typically in 4 to 8 week projects.

Our work has won 9 branding awards, and every founder who's reviewed us on Clutch has given us five stars.

For more info, check out the FAQs.