Proposal
Thank you for allowing us the opportunity to present this proposal. We look forward to working together.
If you have any questions, let us know.
If you are ready to action this proposal, click below to get started.
The Brief.
In just a few short months, Runa Capital will have a new name, identity system and website.
We are here to guide you through that change, working together to create something special.
Here is how we do it.
01 —
Strategy
Timeline: 2 weeks
Every good brand begins with a good idea. Strategy is about finding your brand's 'Just Do It.' We research and understand your organisation and its context in the marketplace, uncovering disruptive brand ideas that carry power and resonate with your audience.
We will deliver:
2 x Stakeholder Interviews
2 x Brand workshops
Competitive Analysis
Brand Platform
The Big Idea
Naming
Above: The Big Idea for Kazam, transforming them from an instant-needs company into a magical experience.
02—
Identity
Timeline: 4 weeks
From that idea we form an identity, creating unique, recognisable visuals that will be associated with your brand, regardless of touchpoint.
From that idea we form an identity, creating unique, recognisable visuals that will be associated with your brand, regardless of touchpoint.
Logo
Colour Palette
Messaging
Tone of Voice
Typography
Visual Language
Art Direction
03—
Delivery
Timeline: 2 weeks
We deliver your brand across any medium that is relevant to you — websites, apps, brand guidelines and more.
Brand Manual PDF/Digital
Brand Asset Pack
Marketing Website
App Design
Motion Design
Iconography
Photography
Digital
Merchandise
Budget
Strategy
£15,000
Identity
£15,000
Delivery
£15,000
Total:
£45,000
You might also want to budget for:
Asset Licencing
Such as stock photos, typography licences, or external illustration costs.
£1,000 to £5,000
Contingency
A recommended budget for further creative development if required.
£4,500
Get in touch.
Our previous work.
We've worked with some of the world's most innovative companies, big and small.
We're known for delivering award-winning work for clients across different industries and budgets, from established brands to emerging startups.
Our start-up clients have grown to a combined valuation of over $15bn.
Clear - AI Journal
Clear - AI Journal
Clear: A brighter day ahead
Whirl: Feel good selling
What if clearing out your old tech drawer could be fun, take seconds, and make a genuine difference in the world? Meet Whirl, the electronics marketplace that feels good and does good.
Penny - Google Backed Fintech
Penny - Google Backed Fintech
Penny: Simple Pensions
Alfonsina: Female-First Cycling Apparel
We created a refined identity system for Penny, a Google Ventures backed startup that automatically find all your old misplaced pensions and gather them into one place.
Clear - A Brighter Day Ahead
Clear - A Brighter Day Ahead
See more work…
FAQ.
What's your design process?
How do you communicate during projects?
How many projects do you work on at a time?
How will I be billed?
What if it's not working out?
Can we just have one of you?
When can you start?
What's your design process?
How do you communicate during projects?
How many projects do you work on at a time?
How will I be billed?
What if it's not working out?
Can we just have one of you?
When can you start?
Proposal
Runa Capital Proposal
Thank you for allowing us the opportunity to present this proposal. We look forward to working together.
If you have any questions, let us know.
If you are ready to action this proposal, click below to get started.
The Brief.
In just a few short months, Runa Capital will have a new name, identity system and website.
We are here to guide you through that change, working together to create something special.
Here is how we do it.
01 —
Strategy
Timeline: 2 weeks
Every good brand begins with a good idea. Strategy is about finding your brand's 'Just Do It.' We research and understand your organisation and its context in the marketplace, uncovering disruptive brand ideas that carry power and resonate with your audience.
We will deliver:
2 x Stakeholder Interviews
2 x Brand workshops
Competitive Analysis
Brand Platform
The Big Idea
Naming
Above: The Big Idea for Kazam, transforming them from an instant-needs company into a magical experience.
02—
Identity
Timeline: 4 weeks
From that idea we form an identity, creating unique, recognisable visuals that will be associated with your brand, regardless of touchpoint.
From that idea we form an identity, creating unique, recognisable visuals that will be associated with your brand, regardless of touchpoint.
Logo
Colour Palette
Messaging
Tone of Voice
Typography
Visual Language
Art Direction
03—
Delivery
Timeline: 2 weeks
We deliver your brand across any medium that is relevant to you — websites, apps, brand guidelines and more.
Brand Manual PDF/Digital
Brand Asset Pack
Marketing Website
App Design
Motion Design
Iconography
Photography
Digital
Merchandise
Budget
Strategy
£15,000
Identity
£15,000
Delivery
£15,000
Total:
£45,000
You may also want to budget for:
Asset Licencing
Such as stock photos, typography licences, or external illustration costs.
£1,000 to £5,000
Contingency
A recommended budget for further creative development if required.
£4,500
Our previous work.
We've worked with some of the world's most innovative companies, big and small.
We're known for delivering award-winning work for clients across different industries and budgets, from established brands to emerging startups.
Our start-up clients have grown to a combined valuation of over $15bn.
Clear - AI Journal
Clear: A brighter day ahead
We created a name and identity system for Clear, an AI journalling app that intelligently reacts to mood shifts as you type, understanding complex emotions and context.
Clear - AI Journal
Clear - AI Journal
Penny - Google Backed Fintech
Penny: Simple Pensions
Clear: A brighter day ahead
We created a refined identity system for Penny, a Google Ventures backed startup that automatically find all your old misplaced pensions and gather them into one place.
Whirl: Feel good selling
What if clearing out your old tech drawer could be fun, take seconds, and make a genuine difference in the world? Meet Whirl, the electronics marketplace that feels good and does good.
Clear - A Brighter Day Ahead
Penny - Google Backed Fintech
Penny - Google Backed Fintech
Penny: Simple Pensions
Alfonsina: Female-First Cycling Apparel
Marking the 100th anniversary of Alfonsina Strada, we created a brand celebrating the legendary Italian cyclist who hid her identity to compete in a men-only race in 1924, forever changing the face of cycling.
We created a refined identity system for Penny, a Google Ventures backed startup that automatically find all your old misplaced pensions and gather them into one place.
Marking the 100th anniversary of Alfonsina Strada, we created a brand celebrating the legendary female Italian cyclist who hid her identity and changed the face of cycling forever…
We created a refined identity system for Penny, a Google Ventures backed startup that automatically find all your old misplaced pensions and gather them into one place.
Clear - A Brighter Day Ahead
Clear - A Brighter Day Ahead
See more work…