Alfonsina
Alfonsina
Alfonsina
Female-First Cycling Apparel
Female-First Cycling Apparel
Female-First Cycling Apparel

Process

Being seen takes guts...

Marking the 100th anniversary of Alfonsina Strada, we created a brand celebrating the legendary Italian female cyclist who hid her identity to compete in a men-only race in 1924, forever changing the face of cycling.

This story of Alfonsina now enters the modern cycling market, redefining the industry and pushing female-first-cycling apparel to the mainstream.

Designed for women, by women.

‘Our mission is to produce premium sportswear, which our wearers are proud to be seen in – for its style, sustainability, and statement of women's prowess.’
— Amedea Kelly-Taglianini - Founder

Services

Brand Identity

Brand Film

Photography

Apparel

Process

Being seen takes guts...

Marking the 100th anniversary of Alfonsina Strada, we created a brand celebrating the legendary Italian female cyclist who hid her identity to compete in a men-only race in 1924, forever changing the face of cycling.

This story of Alfonsina now enters the modern cycling market, redefining the industry and pushing female-first-cycling apparel to the mainstream.

Designed for women, by women.

‘Our mission is to produce premium sportswear, which our wearers are proud to be seen in – for its style, sustainability, and statement of women's prowess.’
— Amedea Kelly-Taglianini - Founder

Services

Brand Identity

Brand Film

Photography

Apparel

Process

Being seen takes guts...

Marking the 100th anniversary of Alfonsina Strada, we created a brand celebrating the legendary Italian female cyclist who hid her identity to compete in a men-only race in 1924, forever changing the face of cycling.

This story of Alfonsina now enters the modern cycling market, redefining the industry and pushing female-first-cycling apparel to the mainstream.

Designed for women, by women.

‘Our mission is to produce premium sportswear, which our wearers are proud to be seen in – for its style, sustainability, and statement of women's prowess.’
— Amedea Kelly-Taglianini - Founder

Services

Brand Identity

Brand Film

Photography

Apparel

Get in touch

Got a project in mind?

We'd love to help.

Featured Projects

Get in touch

Got a project in mind?

We'd love to help.

Featured Projects

Get in touch

Got a project in mind?

We'd love to help.

Featured Projects