![](https://framerusercontent.com/images/TnJgreMYSW1R6FXAHY0MxAd7Owg.jpg)
Process
Being seen takes guts...
Marking the 100th anniversary of Alfonsina Strada, we created a brand celebrating the legendary Italian female cyclist who hid her identity to compete in a men-only race in 1924, forever changing the face of cycling.
This story of Alfonsina now enters the modern cycling market, redefining the industry and pushing female-first-cycling apparel to the mainstream.
Designed for women, by women.
‘Our mission is to produce premium sportswear, which our wearers are proud to be seen in – for its style, sustainability, and statement of women's prowess.’
— Amedea Kelly-Taglianini - Founder
Services
Brand Identity
Brand Film
Photography
Apparel
Process
Being seen takes guts...
Marking the 100th anniversary of Alfonsina Strada, we created a brand celebrating the legendary Italian female cyclist who hid her identity to compete in a men-only race in 1924, forever changing the face of cycling.
This story of Alfonsina now enters the modern cycling market, redefining the industry and pushing female-first-cycling apparel to the mainstream.
Designed for women, by women.
‘Our mission is to produce premium sportswear, which our wearers are proud to be seen in – for its style, sustainability, and statement of women's prowess.’
— Amedea Kelly-Taglianini - Founder
Services
Brand Identity
Brand Film
Photography
Apparel
Process
Being seen takes guts...
Marking the 100th anniversary of Alfonsina Strada, we created a brand celebrating the legendary Italian female cyclist who hid her identity to compete in a men-only race in 1924, forever changing the face of cycling.
This story of Alfonsina now enters the modern cycling market, redefining the industry and pushing female-first-cycling apparel to the mainstream.
Designed for women, by women.
‘Our mission is to produce premium sportswear, which our wearers are proud to be seen in – for its style, sustainability, and statement of women's prowess.’
— Amedea Kelly-Taglianini - Founder
Services
Brand Identity
Brand Film
Photography
Apparel
![](https://framerusercontent.com/images/P7Qxj7JOiUc0UShq3G3sQ6HUIc.jpg)
![](https://framerusercontent.com/images/yjGbAH72qkbSqTJ2jyhKF3cKltE.jpg)
![](https://framerusercontent.com/images/gkbkuZQ39VWXgCSzlj2G6QRNo4.jpg)
![](https://framerusercontent.com/images/R6nVDK8QQs6fYTh8v0ls4k8AU.jpg)
![](https://framerusercontent.com/images/F7RIjfA9KrEMWwd3m7EN4UBMEFc.jpg)
![](https://framerusercontent.com/images/l4IY1maRxfJrwz37rqHDDyGUyg.jpg)
![](https://framerusercontent.com/images/0DJFPsHXiObXj2k9KkNatxKGgDI.jpg)
![](https://framerusercontent.com/images/FRwbOMaQJxMrQtfAxpc7X2NBKU.jpeg)
Get in touch
Got a project in mind?
We'd love to help.
Featured Projects
Penny - Simple Pensions
Whirl - Feel Good Selling
Pillar - Borderless Credit
Clear - A Brighter Day Ahead
Penny - Simple Pensions
Get in touch
Got a project in mind?
We'd love to help.
Featured Projects
Penny - Simple Pensions
Whirl - Feel Good Selling
Pillar - Borderless Credit
Clear - A Brighter Day Ahead
Penny - Simple Pensions
Get in touch
Got a project in mind?
We'd love to help.
Featured Projects
Penny - Simple Pensions
Whirl - Feel Good Selling
Pillar - Borderless Credit
Clear - A Brighter Day Ahead
Penny - Simple Pensions