Being seen takes guts...
Marking the 100th anniversary of Alfonsina Strada, we created a brand celebrating the legendary Italian female cyclist who hid her identity to compete in a men-only race in 1924, forever changing the face of cycling.
This story of Alfonsina now enters the modern cycling market, redefining the industry and pushing female-first-cycling apparel to the mainstream.
Designed for women, by women.
‘Our mission is to produce premium sportswear, which our wearers are proud to be seen in – for its style, sustainability, and statement of women's prowess.’ — Amedea Kelly-Taglianini - Founder
Services
Brand
Film
Apparel
Being seen takes guts...
Marking the 100th anniversary of Alfonsina Strada, we created a brand celebrating the legendary Italian female cyclist who hid her identity to compete in a men-only race in 1924, forever changing the face of cycling.
This story of Alfonsina now enters the modern cycling market, redefining the industry and pushing female-first-cycling apparel to the mainstream.
Designed for women, by women.
‘Our mission is to produce premium sportswear, which our wearers are proud to be seen in – for its style, sustainability, and statement of women's prowess.’ — Amedea Kelly-Taglianini - Founder
Services
Brand
Film
Apparel
Contact
Contact
We work with people who want to change how things are done, and who never settle for ‘good enough’.
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