Pillar is a brand new fintech company aiming to solve a huge problem in the global financial market.

Your Personal Credit Foundation.

When arriving in a new country immigrants are excluded from the financial system. They can’t access phone contracts, lending, or mortgages, regardless of their credit score back home.

Credit that moves with you.

Pillar provides a new credit foundation based on their past addresses, even internationally.
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As part of a wider creative project, Pillar set us the challenge of creating them a new identity with four sub-brands.

Inspired by the simple humble Pillar, we built a bold identity fusing together a moving transaction and robust support.
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We built out an art direction approach that is beautiful, clean and easily implemented across all touchpoints.