Since Partnership:
Best App Design Award - Design Rush
![](https://framerusercontent.com/images/Rup8PMDvqoZASbLXrP1d6dzBZI.jpg)
Process
Penny finds your lost pensions.
Meet ‘Penny’. A brand new fintech company set to shake up the world of pensions.
They automatically find all your old misplaced pensions and then collate them into one place, using only information that you already know. No pension scheme numbers or long forms.
It all starts with a coin.
We created a playful identity that cut through the formal visual language common in the financial sector. Our brand for Penny balanced the tricky tension of being 'playful' and maintaining the necessary ‘sturdiness’ of the pensions industry — after all, they are dealing with your life savings!
GT Flexa, a stunning typeface from Grilli type, was used to provide plenty of personality and versatility, resulting in a forward-thinking logotype, full of character, whilst feeling established and safe.
Along with the brand ‘look and feel,’ we created layouts for their brand new app and mobile site.
Services
Strategy
Brand Identity
App Design
Motion
Process
Penny finds your lost pensions.
Meet ‘Penny’. A brand new fintech company set to shake up the world of pensions.
They automatically find all your old misplaced pensions and then collate them into one place, using only information that you already know. No pension scheme numbers or long forms.
It all starts with a coin.
We created a playful identity that cut through the formal visual language common in the financial sector. Our brand for Penny balanced the tricky tension of being 'playful' and maintaining the necessary ‘sturdiness’ of the pensions industry — after all, they are dealing with your life savings!
GT Flexa, a stunning typeface from Grilli type, was used to provide plenty of personality and versatility, resulting in a forward-thinking logotype, full of character, whilst feeling established and safe.
Along with the brand ‘look and feel,’ we created layouts for their brand new app and mobile site.
Services
Strategy
Brand Identity
App Design
Motion
Process
Penny finds your lost pensions.
Meet ‘Penny’. A brand new fintech company set to shake up the world of pensions.
They automatically find all your old misplaced pensions and then collate them into one place, using only information that you already know. No pension scheme numbers or long forms.
It all starts with a coin.
We created a playful identity that cut through the formal visual language common in the financial sector. Our brand for Penny balanced the tricky tension of being 'playful' and maintaining the necessary ‘sturdiness’ of the pensions industry — after all, they are dealing with your life savings!
GT Flexa, a stunning typeface from Grilli type, was used to provide plenty of personality and versatility, resulting in a forward-thinking logotype, full of character, whilst feeling established and safe.
Along with the brand ‘look and feel,’ we created layouts for their brand new app and mobile site.
Services
Strategy
Brand Identity
App Design
Motion
![](https://framerusercontent.com/images/d9LJno2WNO6KcPMRkbO7vIvSdA.jpg)
![](https://framerusercontent.com/images/KqPT5IcX6egKcWTYhCo9TyF3I.jpg)
![](https://framerusercontent.com/images/ycexOnaERN6qlpl7gZgO7mi8.jpg)
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Penny - Google Backed Fintech
Penny: A fresh look at pensions
A rebrand for Penny, a Google Ventures backed finance startup that automatically finds all your old misplaced pensions and gathers them into one place.
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Featured Projects
Wonda - AI Marketing Platform
Aurem: A new standard of employee benefits
A UAE-based startup with a mission to do something unprecedented in the market: combine all employee benefits into one simple, powerful app.
💸 Finance
💸 Seed
🕒 16 weeks
Penny - Google Backed Fintech
Penny: A fresh look at pensions
A rebrand for Penny, a Google Ventures backed finance startup that automatically finds all your old misplaced pensions and gathers them into one place.
💸 Finance
💰💰 Seed
🕒 8 weeks
Clear - AI Journal
Clear: Rethinking wellness
A name and identity system for Clear, an AI journalling app that intelligently reacts to mood shifts as you type, understanding complex emotions and context.
❤️🩹 Wellness
💰 Pre-Seed
🕒 4 weeks
Kazam - Instant Needs Delivery
Kazam: Deliveries reimagined
A rebrand for Dija, creating a magical world of super-speedy grocery deliveries, where riders are wizards, and dazzling grocery delivery speeds leave customers spellbound.
🛒 Marketplace
💰💰 Series A
🕒 12 weeks
Whirl: The future of selling
A brand to launch Whirl, the electronics marketplace that feels good and does good by buying your old tech and supporting communities with free technology.
🛒 Marketplace
💰 Pre-Seed
🕒 8 weeks
Featured Projects
Wonda - AI Marketing Platform
Aurem: A new standard of employee benefits
A UAE-based startup with a mission to do something unprecedented in the market: combine all employee benefits into one simple, powerful app.
💸 Finance
💸 Seed
🕒 16 weeks
Penny - Google Backed Fintech
Penny: A fresh look at pensions
A rebrand for Penny, a Google Ventures backed finance startup that automatically finds all your old misplaced pensions and gathers them into one place.
💸 Finance
💰💰 Seed
🕒 8 weeks
Clear - AI Journal
Clear: Rethinking wellness
A name and identity system for Clear, an AI journalling app that intelligently reacts to mood shifts as you type, understanding complex emotions and context.
❤️🩹 Wellness
💰 Pre-Seed
🕒 4 weeks
Kazam - Instant Needs Delivery
Kazam: Deliveries reimagined
A rebrand for Dija, creating a magical world of super-speedy grocery deliveries, where riders are wizards, and dazzling grocery delivery speeds leave customers spellbound.
🛒 Marketplace
💰💰 Series A
🕒 12 weeks
Whirl: The future of selling
A brand to launch Whirl, the electronics marketplace that feels good and does good by buying your old tech and supporting communities with free technology.
🛒 Marketplace
💰 Pre-Seed
🕒 8 weeks