Apple Brand Identity & Website

Apple

Simple in design.

Following Apple Card's initial launch in 2019, Good Habit were asked to assist refining the master brand, expanding it into a comprehensive motion system. This spanned typography, visual language, primary and secondary gradients and layout systems. We delivered over 200 assets for repurposing across all markets.

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We work with people who want to change how things are done, and who never settle for ‘good enough’.

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More of our brands

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Award-winning identity, built for an all-in-one employee benefits platform.
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Name and identity for Clear, the human-first AI journalling app shaped by emotion.
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