The Gold Standard Benefits Platform.

Workplace benefits have been fragmented across multiple platforms and products for too long.  

One login for your pension, one for your healthcare, and another for your gym membership.  

Better Benefits for everyone.

UAE-based startup Aurem is on a mission to do something the market has never seen before: combine all employee benefits into one simple, powerful app. This app empowers employers to care for their employees now and in the future. 

Good Habit collaborated with Aurem for four months in 2024, building their brand identity, messaging, app design and injecting motion into everything.