We’re excited to share that our work for Pillar has been shortlisted for a Creativepool Annual Award. It’s always meaningful when our work gets recognized, and this one feels particularly special.
Pillar is a new fintech company focused on solving a huge problem: helping immigrants navigate the financial system in a new country. When people move abroad, they’re often excluded from things like phone contracts, loans, and mortgages—despite having a strong credit history from their home country. Pillar’s solution is simple but powerful: a credit foundation that moves with you, based on your past addresses, no matter where you are in the world.
For this project, we created an entirely new identity for Pillar, along with four sub-brands. The concept was inspired by a simple, humble pillar—something that stands strong and supports people in a meaningful way. We wanted the design to be bold and clean, yet flexible enough to be easily used across all touchpoints.
What made this project so rewarding was seeing how everything came together: the art direction, the identity, and the feeling that we were helping to build something that could genuinely change lives. It’s projects like these that remind us of why we do what we do.
Being shortlisted for a Creativepool Annual Award is a humbling moment for us. It’s a reminder that we’re on the right track, but also that there’s always room to grow and push ourselves further.
We’re grateful to have had the chance to work on Pillar, and we’re excited to continue this journey with projects that make an impact.
Thanks to everyone who voted for us—voting has now closed.
