Project Results
Best App Design Award - Design Rush
Process
Penny finds your lost pensions.
Meet ‘Penny’. A brand new fintech company set to shake up the world of pensions.
They automatically find all your old misplaced pensions and then collate them into one place, using only information that you already know. No pension scheme numbers or long forms.
It all starts with a coin.
We created a playful identity that cut through the formal visual language common in the financial sector. Our brand for Penny balanced the tricky tension of being 'playful' andmaintaining the necessary ‘sturdiness’ of the pensions industry — after all, they are dealing with your life savings!
GT Flexa, a stunning typeface from Grilli type, was used to provide plenty of personality and versatility, resulting in a forward-thinking logotype, full of character, whilst feeling established and safe.
Along with the brand ‘look and feel,’ we created layouts for their brand new app and mobile site.
Services
Strategy
Brand Identity
App Design
Motion
Process
Penny finds your lost pensions.
Meet ‘Penny’. A brand new fintech company set to shake up the world of pensions.
They automatically find all your old misplaced pensions and then collate them into one place, using only information that you already know. No pension scheme numbers or long forms.
It all starts with a coin.
We created a playful identity that cut through the formal visual language common in the financial sector. Our brand for Penny balanced the tricky tension of being 'playful' andmaintaining the necessary ‘sturdiness’ of the pensions industry — after all, they are dealing with your life savings!
GT Flexa, a stunning typeface from Grilli type, was used to provide plenty of personality and versatility, resulting in a forward-thinking logotype, full of character, whilst feeling established and safe.
Along with the brand ‘look and feel,’ we created layouts for their brand new app and mobile site.
Services
Strategy
Brand Identity
App Design
Motion
Process
Penny finds your lost pensions.
Meet ‘Penny’. A brand new fintech company set to shake up the world of pensions.
They automatically find all your old misplaced pensions and then collate them into one place, using only information that you already know. No pension scheme numbers or long forms.
It all starts with a coin.
We created a playful identity that cut through the formal visual language common in the financial sector. Our brand for Penny balanced the tricky tension of being 'playful' andmaintaining the necessary ‘sturdiness’ of the pensions industry — after all, they are dealing with your life savings!
GT Flexa, a stunning typeface from Grilli type, was used to provide plenty of personality and versatility, resulting in a forward-thinking logotype, full of character, whilst feeling established and safe.
Along with the brand ‘look and feel,’ we created layouts for their brand new app and mobile site.
Services
Strategy
Brand Identity
App Design
Motion
Featured Projects
Penny - Simple Pensions
Whirl - Feel Good Selling
Pillar - Borderless Credit
Clear - A Brighter Day Ahead
Kazam - Magical Grocery Deliveries
Penny - Simple Pensions
Featured Projects
Penny - Simple Pensions
Whirl - Feel Good Selling
Pillar - Borderless Credit
Clear - A Brighter Day Ahead
Kazam - Magical Grocery Deliveries
Penny - Simple Pensions
Featured Projects
Penny - Simple Pensions
Whirl - Feel Good Selling
Pillar - Borderless Credit
Clear - A Brighter Day Ahead
Kazam - Magical Grocery Deliveries
Penny - Simple Pensions