Delivery reinforced

In 2025, Good Habit partnered with Boring Industries to create a new brand identity and website for Anansi, a company rethinking last-mile logistics.

From the moment a package leaves the depot, that “last mile” is the Wild West of delivery. Packages go missing, invoices slip through, and claims drag on. Margins erode, teams drown in spreadsheets, and customers lose trust. Retailers and 3PLs are flying blind at the most critical moment.

Anansi saw the opportunity: not just to insure losses after the fact, but to build resilience from the start. Their platform delivers three solutions — Check, Cover, Control — so businesses can track invoices, protect parcels, automate claims, pay out on time, and use the data to improve performance.

Confidence from depot to door

The shift was clear. This was not about offering another insurance add-on, but about positioning Anansi as a partner that delivers unshakeable confidence from depot to door.

“Thank you for delivering such an amazing brand we can now build on to take the world of last mile over with. We couldn't be happier."

Megan Bingham-Walker - Founder