Project Results
Silver Branding Award - Indigo
Pre-Seed Raise £4 million
![](https://framerusercontent.com/images/x4e8VfBp1aXntXhFbPf3X1as.png)
Process
Meet ‘Penny 2.0’.
Back in 2021 a new fintech company Penny approached us to create a super playful identity system that would separate them from the very formal visual language common in the financial sector. You can see the award winning work we created for them here.
Now, after an amazing year of growth and a hugely successful round of investment from Google, Penny came back to us to help them mature the brand with the challenge of helping them take their 10,000 users to 1 million.
Our approach was to keep the ‘coin’ at the heart of the identity and create a familiar feeling visual home, not too far away from the beauty and excellence of Apple, while keeping Penny’s playful spirit.
Along with the brand ‘look and feel,’ we created layouts for their brand new app and mobile site.
Services
Brand Identity
Strategy
Web Design
Print Design
Process
Meet ‘Penny 2.0’.
Back in 2021 a new fintech company Penny approached us to create a super playful identity system that would separate them from the very formal visual language common in the financial sector. You can see the award winning work we created for them here.
Now, after an amazing year of growth and a hugely successful round of investment from Google, Penny came back to us to help them mature the brand with the challenge of helping them take their 10,000 users to 1 million.
Our approach was to keep the ‘coin’ at the heart of the identity and create a familiar feeling visual home, not too far away from the beauty and excellence of Apple, while keeping Penny’s playful spirit.
Along with the brand ‘look and feel,’ we created layouts for their brand new app and mobile site.
Services
Brand Identity
Strategy
Web Design
Print Design
Process
Meet ‘Penny 2.0’.
Back in 2021 a new fintech company Penny approached us to create a super playful identity system that would separate them from the very formal visual language common in the financial sector. You can see the award winning work we created for them here.
Now, after an amazing year of growth and a hugely successful round of investment from Google, Penny came back to us to help them mature the brand with the challenge of helping them take their 10,000 users to 1 million.
Our approach was to keep the ‘coin’ at the heart of the identity and create a familiar feeling visual home, not too far away from the beauty and excellence of Apple, while keeping Penny’s playful spirit.
Along with the brand ‘look and feel,’ we created layouts for their brand new app and mobile site.
Services
Brand Identity
Strategy
Web Design
Print Design
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Featured Projects
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Penny - Simple Pensions
Penny - Simple Pensions
Whirl - Feel Good Selling
Pillar - Borderless Credit
Clear - A Brighter Day Ahead
Kazam - Magical Grocery Deliveries
Penny - Simple Pensions
Penny - Simple Pensions
Whirl - Feel Good Selling
Pillar - Borderless Credit
Clear - A Brighter Day Ahead
Kazam - Magical Grocery Deliveries
Penny - Simple Pensions