Standout brands for standout startups

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A sample of different

  • Ceartas - Internet delete button

    Ceartas finds stolen content, deepfakes, and impersonations online, removes them fast, and stops them coming back.

  • Meshed - Cover Tomorrow

    Helping an insurance company look unlike every other insurance company.

  • Aurem - The Gold Standard

    Recognised for its award-winning identity, built for an all-in-one employee benefits platform.

  • Whirl - Give it a Whirl

    An ethical electronics marketplace brought to life through an award-winning brand and name.

  • Five - Pay with your palm

    A multi-award-winning and category-defining identity for the next generation of payments.

  • Penny - The search is on

    A multi-award-winning fintech identity backed by Google Ventures. Raised £4M pre-seed.

  • Clear - Rethinking wellness

    Name & identity for Clear, the world’s leading AI wellbeing journal.

  • Kazam - Wizards are never late

    An award-winning rebrand for Deliveroo spin-off Dija, acquired by GoPuff for £120M.

  • Module - Better Billing

    Module is a simple, powerful, and integrated billing platform built for teams who believe business software can be better.

  • Melk - Independent Coffee

    Melk is a local coffee shop renowned for its meticulous dedication to quality and expertise.

  • Alfonsina - Female-First Cycling

    A brand and film for Alfonsina, marking the centennial of Alfonsina Strada’s impact on cycling.

  • Juma - Think together, move as one

    Naming and identity for a unique workspace that brings marketing teams together to co-create with AI.

  • Shoorah - Celebrate Today

    Shoorah is an emotional health tool founded by Ferne McCann (The Only Way Is Essex, I’m a Celebrity)

  • Ultra Music - Introducing Dutchkid

    Rebranding Ultra Music’s new kid on the block, Dutchkid, with an identity that celebrates all things digital.

  • Wonda - Peaceful Marketing

    Naming & identity for Wonda, an AI SaaS empowering marketers by automating tasks & insights.

  • Aurem

    Award-winning identity, built for an all-in-one employee benefits platform.

  • Five

    A multi-award-winning identity for the next generation of payments - Pay with your palm.

  • Clear

    Name & identity for Clear, the world’s leading AI wellbeing journal. Product of the day - Product Hunt.

  • Whirl

    An ethical electronics marketplace brought to life through an award-winning brand.

  • Ceartas

    Find stolen content, deepfakes, and impersonations online and remove them fast.

  • Melk

    Melk is a local coffee shop renowned for its meticulous dedication to quality and expertise.

  • Meshed

    Helping an insurance company look unlike every other insurance company.

  • Penny

    A multi-award-winning identity backed by Google Ventures. Raised £4M pre-seed.

  • Alfonsina

    Brand and film marking the centennial of Alfonsina Strada’s impact on cycling.

  • Module

    Integrated billing platform built for teams who believe software can be better.

  • Kazam

    An award-winning rebrand for Deliveroo spin-off Dija, acquired by GoPuff for £120M.

  • Dutchkid

    Rebranding Ultra Music’s new kid on the block, Dutchkid, with an identity all things digital.

  • Penny MVP

    MVP brand, helped secure backing from Google Ventures, reaching a £24M valuation.

  • Shoorah

    Shoorah is an emotional health tool founded by Ferne McCann (The Only Way Is Essex, I’m a Celebrity)

  • Wonda

    Naming & identity for Wonda, an AI SaaS empowering marketers by automating tasks & insights.

  • Juma

    Naming and identity for a unique workspace that brings marketing teams together to co-create.

Client Testimonials

Maria Marti Garcia

Co-Founder, Five

Chad West

CMO & Advisor, ex Revolut, Argent

“Creativity is at the heart of what they do. Good Habit specialise in branding and have the most competitive rates”

Michael Watkins

Co-Founder & CEO, Aurem

Josh Stott

Co-Founder & CEO, Penny

Andre Nunes Pedro

Head of Marketing, Juma

Jake Wells

Co-Founder, Meshed

Good Habit

Some of our recent brands

Distinctive brands for the world-changing startups of tomorrow.

Ceartas - Internet delete button

Ceartas finds stolen content, deepfakes, and impersonations online, removes them fast, and stops them coming back.

Aurem - The Gold Standard

Award-winning brand identity for Aurem. All your employee benefits in one simple, powerful app.

Kazam - Wizards are never late

An award-winning rebrand for Deliveroo spin-off Dija. Acquired by GoPuff for £120M+

Penny - Find your lost pensions

Multi-award-winning brand for Penny, a Google-backed pension disruptor, leading to a £4 million pre-seed raise.

Whirl - The future of selling

Award-winning brand for Whirl, the marketplace that feels good & does good.

Clear - A brighter day

Name & identity for Clear, the world’s leading AI wellbeing journal.

Module - Better Billing

Simple, powerful, and seamlessly integrated business tools.

Meshed - Cover Tomorrow

Meshed is transforming the future of business insurance with AI at its core.

Five - Pay with your palm

The fastest way to pay, access, and experience the world.

We work with people who want to change how things are done, and who never settle for ‘good enough’.

Tell us about your project.

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